Seminars
4 Ways to Optimize Your Website
Conversion Optimization is by far not only done with some random A/B Tests to improve your onsite experience, it's way more than that! In this seminar we will show you 4 different topics in this area that are heavily important to improve your website performance in 2024/2025. In 2025 there will be new legal requirements to make websites accessible for everyone with temporary or permanent disabilities. In the Web Accessibility part we show you what's needed to fullfil the new standards, what's exactly needed and how you can structure a project to reach these standards. Together with our DEV team we will then show you as a second topic how to measure and improve the Page Speed of your website and why this topic is more important than ever nowadays. After that, together with our experienced UX Design Team, we will guide you through the world of UX Best Practices, including a big bunch of proven examples that you could directly test out on your own site. Last but not least we will take you by the hand to organize your Strategic Optimization Program, giving you the right tools and advice to be successful with iterative A/B Testing.
Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English
Analytics Revolution—GA4 Datenmodell und Consent Mode im Fokus
In diesem Seminar tauchen wir tief in die Welt von Google Analytics 4 ein und helfen sowohl Neueinsteiger:innen als auch erfahrenen Nutzer:innen dabei, das volle Potenzial zu entfesseln. In unserem praxisorientierten Seminar werden wir uns mit den Details des Datenmodells von GA4 auseinandersetzen, die überarbeitete Benutzeroberfläche nahtlos an euer Unternehmen anpassen und euch beibringen, wie ihr maßgeschneiderte Reportings erstellen könnt. Unser Seminar nimmt den Google Consent Mode unter die Lupe und bringt Licht ins Dunkel darüber, welche Auswirkungen es auf euer Reporting in einer datenschutzfokussierten Zukunft haben kann.
Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: German
Developing a 1st Party Data Strategy in 12 Weeks
Learn how to create a data strategy framework that helps you activate your 1st party data from scratch till deploy in 12 weeks. What tools do you need, which teams, how to prioritize the use cases and measure the success of the deployment.
Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English
How to Optimize Your Google Cloud Costs
Explore strategies for optimizing costs in Google Cloud, with a focus on analytics and marketing cloud services. This interactive half-day seminar is designed for both beginners and those with some experience in Google Cloud, blending practical exercises with in-depth discussions.
Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English
Maximizing Marketing Impact: Advanced Strategies with First-Party Data and GA4 Integration
This seminar combines the power of advanced bidding solutions with first-party data while seamlessly integrating Google Analytics 4 (GA4) and Google Marketing Platform (GMP). Discover how to harness your data to drive more effective ad campaigns, optimize bidding strategies, and create a holistic view of your marketing performance. Learn from experts on how to bridge analytics and advertising, unlocking new synergies that elevate your marketing impact.
Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English
Unlocking Productivity Gains with Google's GenAI Suite
Learn how to incorporate Google's suite of GenAI tools into your analytics toolkit. Develop new skills and modes of working with common tools such as BigQuery, Looker Studio and Jupyter Notebooks.
Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English
Unravel GA4—Interface, Reports, and Modeling With Consent Mode
This seminar will offer a deep dive into the world of Google Analytics 4 and help both new and seasoned users unlock its power. With our hands-on training, we will explore the intricacies of GA4's data model, customize the revamped reporting interface to fit your business seamlessly, and learn how you can craft your own personalized reports. Our seminar will demystify Google Consent Mode and unravel the impact it can have on your reporting in a privacy-centric future.
Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English
A First Step to Activate Your GA Raw Data in BigQuery
Have you always wanted to learn how to write SQL in BigQuery and work with GA4 raw data? Then this course is the perfect match for you. You will get an introduction to the BigQuery interface as well as SQL Coding and working with GA4 raw data. Every theoretical part will be accompanied by hands-on exercises for you to practice your SQL coding skills.
Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English
Dataform Unleashed—Mastering the Art of Data Orchestration
Are you tired of your scheduled queries failing? Have people lost trust in the validity of your data or reports? Do you need some help automating your queries in BigQuery? If you've answered yes to any of these questions then this workshop is right for you. Throughout the workshop we will dive-deep into the framework and get hands-on exercises. You will walk away with intimate knowledge of Dataform, automating your SQL workflows, and the best practices needed to deploy your code to a production environment. Please note that this workshop is not for the feignt of heart; it is technical and you will be outside of your comfort zone.
Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English
Elevate Your Analytics with Server-Side Google Tag Manager
A deep dive into server-side tracking, from technical, data privacy, and marketing angles.
Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English
How to Build and Activate Audiences With Looker
Gain practical insights and learn about integrating Looker with marketing tools to identify and effectively engage your target audience. This interactive half-day seminar combines theoretical knowledge with hands-on activities, focusing on the practical application of Looker in marketing and its integration with other tools. Suitable for beginners and those with some prior experience in Looker.
Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English