Seminars
Data Governance – Integrating the Google Stack Into Your Organization's Semantic Layer
In this seminar, we’ll explain to you what data governance is and why it is necessary. We’ll give you an overview of the specific challenges and considerations for data governance in the context of the Digital Marketing Area.
Date: April 18, 2023, Time: 9:00 AM - 1:00 PM CEST Language: English
How You Can Make the Most Out of New SearchAds 360
The New Search Ads 360 is the latest evolution of Google's search management platform. Since its last year's release, here at TRKKN we have been documenting all the released information about this new user interface, tested it and introduced our clients to its new features, while also supporting them with the UI migration. In this seminar you will have the chance to learn all about the New Search Ads 360 and how it can help you achieve your business' marketing goals, in a fun, dynamic, interactive deep-dive session.
Date: April 18, 2023, Time: 9:00 AM - 1:00 PM CEST Language: English
If You Want It Done Right, You Gotta Do It Yourself – Deploy Your Own Tracking Solution
Let’s learn cloud the web analyst way. We all know web tracking with Google Analytics….Let’s see if we can do better! In this seminar, we will help you to build your own tracking solution. With a simplified cloud setup, you will deploy a small static website and your own tracking endpoints, track and store click-stream data and finally visualize it!
Date: April 18, 2023, Time: 9:00 AM - 1:00 PM CEST Language: English
Understand, Migrate and Work with the New Data Model of GA4
This seminar will help new and existing Google Analytics 4 users to get a better understanding of the new version of Google Analytics and how to work with it. The seminar will explain how the new data model of GA4 is structured, what are the main differences to Universal Analytics, and how to consider these changes in existing reporting infrastructures. There will be a detailed introduction in the reporting interface, as well as best practice approaches for the migration of Universal Analytics to GA4.
Date: April 18, 2023, Time: 9:00 AM - 1:00 PM CEST Language: English
Web-Accessibility: Von der Notwendigkeit zur Chance
In unserem Workshop zeigen dir Expertinnen und Experten von Google und TRKKN, wie du häufige Barrieren im Web erkennst und welche Maßnahmen zu deren Beseitigung notwendig sind. Du lernst, wie man ein Accessibility Audit durchführt, Prioritäten setzt und Barrieren bewertet. Wir berücksichtigen auch wirtschaftliche Aspekte und stellen dir Werkzeuge vor, mit denen du die Barrierefreiheit deiner Website verbessern kannst.
Date: April 18, 2023, Time: 9:00 AM - 1:00 PM CEST Language: German
A First Step to Activate Your GA Raw Data in BigQuery
Have you always wanted to learn how to write SQL in BigQuery and work with GA4 raw data? Then this course is the perfect match for you. You will get an introduction to the BigQuery interface as well as SQL Coding and working with GA4 raw data. Every theoretical part will be accompanied by hands-on exercises for you to practice your SQL coding skills.
Date: April 18, 2023, Time: 2:00 PM - 6:00 PM CEST Language: English
Datenschutz für Web Analysten
In diesem Seminar erklären wir, welche Gesetze die Webanalyse in Europa beeinflussen, durchlaufen gemeinsam mit dir den Lebenszyklus einer GA4 Property, gehen dabei auf relevante Rechtsfragen ein und bringen dich beim Thema Drittlandstransfer, Schrems II und Privacy Shield auf den neuesten Stand.
Date: April 18, 2023, Time: 2:00 PM - 6:00 PM CEST Language: German
How to Activate GA4 Signals Using Google's AdTech Tools
Get a better understanding of how the connection between AdTech tools in the Google Marketing Platform and Google Analytics 4 works and how to use GA4 data for media activation (targeting, conversion measurement, reporting and attribution).
Date: April 18, 2023, Time: 2:00 PM - 6:00 PM CEST Language: English
Server Google Tag Manager – Get Full Control of Your Data Using a Server Side Approach
Learn how to read, transform, enrich and anonymize incoming Server-Side GTM requests in order to get full control of the data sent to 3rd Party Vendors.
Date: April 18, 2023, Time: 2:00 PM - 6:00 PM CEST Language: English