Seminar

With third-party cookies disappearing and data privacy regulations tightening, leveraging first-party data and AI-driven marketing are more critical than ever. For many organizations it's a challenge to approach this digital marketing transformation.

Join us for a seminar designed for decision making marketers and data strategists to navigate this shift. Learn how to assess your marketing maturity, leverage first-party data, implement a Customer Data Platform (CDP), and activate high-impact AI strategies. In this four-hour session, we will equip attendees with a practical framework to scale first-party data for maximizing AI capabilities, enhance customer engagement, and drive business success.

What you will learn:

• AI Maturity Model: Learn how to evaluate your organization’s marketing maturity and identify areas for AI-driven growth
• Customer Data Platform: Understand the role of a CDP in centralizing and unifying customer data for AI-powered: audience segmentation, personalization, and predictive analytics
• Turn Insights Into Activation Use Cases: Explore practical use cases to activate AI for automation, personalization, and campaign optimization across channels

Date: November 4, 2025

Time: 9:00 AM - 1:00 PM CEST

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers: Elena Hartmann, Tech & Data Strategy Consultant, TRKKN / Jennifer Gaourie, Head of Tech & Data Strategy , TRKKN Netherlands / Dr. Natascha Volk, Head of Tech & Data Strategy, TRKKN

Level: Intermediate

Target Group: Decision making marketers, Strategists

Pre-requisites: Understanding of how your company leverages first-party data for marketing activation. We will share a questionnaire upfront to the seminar to collect your actual AI adoption for marketing activation and challenges - which we will use to discuss and work on in the seminar.

Language: English