Seminar
How to Activate Google Analytics Raw Data in BigQuery (Part 2)
Learn how to activate Google Analytics (GA) Raw Data in BigQuery and gain hands-on experience in unlocking the full potential of your analytics data! The seminar will deal with the different GA data export types to BigQuery and explore the structure of raw GA tables. We’ll cover essential techniques and real-life use cases such as session building, traffic attribution, and Consent Mode data handling. Plus, you’ll get to apply your knowledge through hands-on exercises designed to help you extract valuable insights.
What you will learn:
- Understanding the GA4 data model
- Best practices on how to handle GA4 data in BQ
- Querying GA raw data to derive insights
Date: November 4, 2025
Time: 2:00 PM - 6:00 PM CEST
Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg
Speakers: Michaela Kuhl, Senior BI Analyst, TRKKN / Thomas Hardieck, BI Analyst, TRKKN
Level: Intermediate
Target Group: Data Scientists,BI/ Data Analysts, Marketer [people new to working with GA raw data who want to go beyond ready-made dashboards and answer individual questions]
Pre-requisites: Basic to Intermediate knowledge of SQL
Language: English
Why Attend the Seminar
- Learn from our certified Google Marketing Platform & Google Cloud experts
- Get a deep dive into the hot topics around MarTech and discuss out-of-the-box approaches together with other attendees
- Benefit from an insightful session thanks to its small groups (max. 20 PAX)
- Meet the community over snacks & drinks
Your Seminar Benefits
349 €
(excl. VAT)
- Exclusive knowledge
- Hands-on & interactive sessions
- Catering incl.
- Beautiful location with a view of the harbour
- Certificate of attendance