Seminar
Unlocking Audience Strategy: GA & Advanced Marketing Insights
In today’s evolving digital landscape, mastering audience strategy is key to marketing success. This seminar explores how to effectively build, segment, and activate audiences using GA4 and advanced marketing techniques. Gain actionable insights on GA4 integration, smart bidding, and audience engagement to optimize performance. Whether you're refining your targeting approach or enhancing your data-driven marketing, this session will provide practical takeaways to drive results.
What you will learn:
- Master Audience Building: Learn how to create and refine high-value audiences using GA
- Optimize Smart Bidding: Discover advanced bidding strategies to maximize campaign performance
- GA & GMP Synergy: Leverage the power of GA and GMP for a more connected, data-driven approach
Date: November 4, 2025
Time: 2:00 PM - 6:00 PM CEST
Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg
Speakers: Balazs Gyoengyoesi, Team Lead Digital Analytics, TRKKN
Level: Intermediate
Target Group: Digital Marketers, Data Analysts, Marketing Strategists, PPC Specialists, Growth Marketers, Google Ads & GMP Users
Pre-requisites: A basic understanding of digital marketing and Google Analytics is recommended. Familiarity with GA4 and bidding strategies is helpful but not required, as key concepts will be explained with practical examples.
Language: English
Why Attend the Seminar
- Learn from our certified Google Marketing Platform & Google Cloud experts
- Get a deep dive into the hot topics around MarTech and discuss out-of-the-box approaches together with other attendees
- Benefit from an insightful session thanks to its small groups (max. 20 PAX)
- Meet the community over snacks & drinks
Your Seminar Benefits
349 €
(excl. VAT)
- Exclusive knowledge
- Hands-on & interactive sessions
- Catering incl.
- Beautiful location with a view of the harbour
- Certificate of attendance