Meet Our Speakers

Senior performance marketing leader with over a decade of experience across in-house and agency environments. I combine deep, technical expertise in paid media with commercial, full-funnel thinking — turning data into growth and clicks into profitable customers. Currently Head of Performance Marketing at one of the UK's leading claims management companies, where I manage a £3m annual budget and lead paid activity that underpins the company's lead generation and revenue. Equally comfortable setting strategy, leading teams, and diving into the details when it matters.

David Sandowski is the Head of Analytics at kleinanzeigen.de, where he leads the end-to-end analytics function, strategy, and operating model. Previously, he served as Head of Business Analytics & Reporting at Axel Springer, overseeing analytics for BILD and WELT. He brings both strategic and technical expertise across platforms including Google Analytics, Adobe Analytics, Tealium IQ / AudienceStream, and Piano / AT Internet. He also has hands-on experience in data architecture, working with Databricks, Palantir Foundry, and Snowflake. Committed to continuous professional development, David also holds executive credentials in Business Analytics & AI from Cambridge University and Organisational Design from Cornell University.

Juliana is rooted at the crossroads of data, experimentation, and collaborative product development. Spending more than a decade in digital marketing has sharpened her ability to turn data into strategies that drive product excellence and user centric innovation. She’s also a podcaster (co-hosts the Standard Deviation Podcast together with Simo Ahava), blogger and a Women Techmakers Ambassador.

Kathy Connolly-Livings is Head of Performance Marketing at Centrica. Having held senior marketing roles at Domino's and McDonald's, she specialises in data-driven growth, marketing effectiveness and media innovation. Kathy has built high-performing teams and delivered award-winning strategies that connect data, media and commercial outcomes.

With 15+ years of digital measurement and MarTech experience, Kenan leads the global web analytics architecture across 30+ markets for PUMA. He specializes in designing privacy-first tracking infrastructures and bridging complex data ecosystems to drive strategic e-commerce growth.

Maximilian Jung is responsible for digital marketing and marketing effectiveness at Allane. His focus is on connecting media investments with business outcomes in complex measurement environments where traditional attribution and revenue tracking are limited. Together with internal stakeholders and TRKKN, he led the implementation of Google Meridian to support marketing effectiveness and budget allocation decisions across a multi-million-euro media budget.

Marketing professional with 10 years of experience in online marketing, most of it focused on strategic and operational Search Engine Advertising. Strong background in B2B and multi-channel businesses. Enjoys driving projects forward, exploring new approaches, and currently leads the development of a Marketing Mix Model using Google Meridian.

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems. Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development. Simo is a Co-founder (together with [Mari Ahava](https://www.linkedin.com/in/mariahava/)) of [Simmer](https://www.teamsimmer.com/), an online learning platform for technical marketers. He is also a partner and Co-founder at [8-bit-sheep](https://8-bit-sheep.com/), a digital services boutique. Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at [www.simoahava.com](https://www.simoahava.com/). An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.