Speakers

Aurora leads the Experimentation team at HelloFresh, where she’s focused on building a scalable experimentation platform and championing a culture of data-informed decision-making across the organization. She thrives at the intersection of metrics, experimentation culture, and cross-functional collaboration, driving initiatives that bring greater visibility and trust to the experimentation process. With over five years of experience in the field—and a background as a Product Analyst—her passion for data fuels the team's day-to-day momentum. Outside of work, you’ll likely find her on the padel court or staying active with just about any sport she can get into.

Christin is a Data Analyst with a passion for data and all things digital. With several years of experience in the analytics field, she focuses on digital analytics, reporting and translating business needs into scalable data solutions. In her free time, you can find her in a spinning class - or in winter at the mountains skiing.

Award-winning Head of Performance Marketing for a leading UK brand in Wales. With a strong track record in driving digital success for global businesses through data-driven strategies, I'm now at the forefront of applying AI to revolutionise PPC. In this talk, I'll share insights from our innovative 'Phoebe' project, demonstrating how AI-powered bidding is enhancing TROAS, addressing cookie deprecation in a privacy-first world, and enabling significant revenue growth on non-core products, alongside reductions in data breakages. This initiative trains our TROAS model using AI and consumer behaviour to overcome the limitations of traditional, cookie-reliant methods, resulting in more accurate predictions and the ability to scale bidding for substantial revenue gains.

With an impressive career spanning 12 years in the energy industry, including her previous role as Head of Data Analytics & Engineering at E.ON, Franziska brings a wealth of expertise in branding, digital marketing, sales management, digital transformation, and data engineering and analytics. Leading a team of 19 talented individuals, Franziska plays a pivotal role in shaping L'Oréal's data strategy and fostering a data-driven culture within L'Oréal DACH. The CDAO team acts as business partners for all divisions, leading technical innovation, and championing best practices to drive and scale data solutions while promoting a data culture at L'Oréal DACH.

Almost two decades of experience in Web Tracking and Analytics in B2C and B2B on agency and advertiser side.

Juliana is rooted at the crossroads of data, experimentation, and collaborative product development. Spending more than a decade in digital marketing has sharpened her ability to turn data into strategies that drive product excellence and user centric innovation. She’s also a podcaster (co-hosts the Standard Deviation Podcast together with Simo Ahava), blogger and a Women Techmakers Ambassador.

JP works as a Data Analyst at E.ON Germany. With several years of experience using Google tools, particularly Looker Studio and Google Analytics, he specializes in creating dashboards for website data tailored to various business departments. Living in the Ruhr area, JP enjoys reading books, working out and has a keen interest in cars.

Gunnar is a self-employed digital analytics expert and educator, specializing in the technical implementation and optimization of data collection systems. With over seven years of experience across digital analytics, data science, and e-commerce, he brings a unique combination of technical expertise and business acumen to complex analytics challenges. His core strength lies in designing and implementing robust data architectures using Google Analytics (GA), Google Tag Manager (GTM), and Google Cloud Platform (GCP), helping organizations build a reliable data foundation for activation and decision-making.

Saskia originally comes from the books & publishing industry and discovered her passion for data in 2016. Since then, she has been working as a data analyst and specialises in data collection and data processing with Google Analytics. Happy to live near Munich and therefore close to the mountains, she prefers to collect altitude meters instead of data in her free time.

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems. Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development. Simo is a Co-founder (together with [Mari Ahava](https://www.linkedin.com/in/mariahava/)) of [Simmer](https://www.teamsimmer.com/), an online learning platform for technical marketers. He is also a partner and Co-founder at [8-bit-sheep](https://8-bit-sheep.com/), a digital services boutique. Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at [www.simoahava.com](https://www.simoahava.com/). An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.