Speakers

Aashi Saxena

Product Owner (Tracking & GA4 Product)

mobile.de GmbH

Alejandro Zielinsky

Tracking Data Solutions Engineer

About You

Anna Marino

Data Analytics Ecosystem Lead - EMEA

Google

Anssi Rusi

CEO

Supermetrics

Aurora Moreno Herrera

Senior Product Manager for Experimentation

HelloFresh SE

Christin Smuda

Data Analyst & ESG Impact Team

E.ON Deutschland

Cihan Aslanhan

Global Digital Marketing & Analytics Director

DeFacto Retail

David Grenfell

Head of Performance Marketing

Future Publishing (Go.Compare)

Dominic Brädle

Data Driven Marketing Manager

EnBW AG

Dominik Nowatschin

Sr Data Scientist

Tchibo GmbH

Fabi Möschter

Staff Solutions Architect, Measurement

Google

Franziska Eickhoff

Chief Data & Analytics Officer (DACH)

L'Oréal

Gunnar Griese

Digital Analytics Consultant

8-bit Sheep

Ingo Börnert

Online Analytics Manager

Evonik

Juliana Jackson

Digital Marketing Leader, Applied AI & Data Science

Standard Deviation Podcast

Jan Philipp Mölders

Data Analyst

E.ON Deutschland

Jonas Warmuth

Sr Data Scientist - GenAI

Tchibo GmbH

Katharina Simon

Co-Founder

Travee

Martin Madsen

Global Analytics & Measurement Manager

UNHCR - United Nations

Pamela Serr

Precision Advertising Manager

EnBW AG

Saskia Klinger

Web & App Tracking Expert

E.ON Deutschland

Simo Ahava

Co-founder

Simmer

Timo Schulte

COO

LUFTHANSA GROUP | Oscar Bravo GmbH

Get Your Ticket

Aashi Saxena

Product Owner (Tracking & GA4 Product)

mobile.de GmbH

Aashi is a visionary Data Strategist and Product Owner at mobile.de, Germany’s largest online vehicle marketplace. As the end-to-end GA4 and tracking data PO, Aashi plays a pivotal role in driving data-driven transformation across the organization. With a proven track record of delivering high-priority Martech projects, she has been instrumental in shaping data strategies that optimize business outcomes. Aashi excels in cross-functional collaboration, working closely with teams across marketing, analytics, and engineering to align on goals and deliver impactful solutions. Her passion for leveraging data and technology has positioned her as a key leader in fostering a data-driven culture and enabling smarter decision-making at mobile.de.

Keynote: Leads-Based ROAS: AI-Powered Google Ads Bidding Optimization

Alejandro Zielinsky

Tracking Data Solutions Engineer

About You

Data Engineering and Digital Analytics Professional with Over 15 years of experience in Martech, User Behavior Tracking, and Digital Strategy. My mission is to enable data-driven decision making and optimize the performance and user experience of online platforms, working closely with the Marketing and Product Analytics team leads.

Keynote: How About You Cut Server-Side Tracking Costs by 50% on Google Cloud With Zero Data Loss

Anna Marino

Data Analytics Ecosystem Lead - EMEA

Google

Keynote: Beyond the Algorithm: Unlocking True Value from Data & AI

Anssi Rusi

CEO

Supermetrics

Anssi Rusi serves as the Chief Executive Officer at Supermetrics, a leading marketing data intelligence platform that oversees 15% of the world's online advertising expenditure. Possessing more than two decades of experience in the global software industry, Anssi has a proven track record of driving profitability and revenue growth.

Keynote: AI-Powered Marketing Intelligence: Build vs. Buy and the Future of Data Infrastructure

Aurora Moreno Herrera

Senior Product Manager for Experimentation

HelloFresh SE

Aurora leads the Experimentation team at HelloFresh, where she’s focused on building a scalable experimentation platform and championing a culture of data-informed decision-making across the organization. She thrives at the intersection of metrics, experimentation culture, and cross-functional collaboration, driving initiatives that bring greater visibility and trust to the experimentation process. With over five years of experience in the field—and a background as a Product Analyst—her passion for data fuels the team's day-to-day momentum. Outside of work, you’ll likely find her on the padel court or staying active with just about any sport she can get into.

Keynote: The Metric-Driven Playbook for Scaling Experimentation

Christin Smuda

Data Analyst & ESG Impact Team

E.ON Deutschland

Christin is a Data Analyst with a passion for data and all things digital. With several years of experience in the analytics field, she focuses on digital analytics, reporting and translating business needs into scalable data solutions. In her free time, you can find her in a spinning class - or in winter at the mountains skiing.

Keynote: From Raw to Ready: GA4 Data Modeling for Reliable Reporting

Cihan Aslanhan

Global Digital Marketing & Analytics Director

DeFacto Retail

Cihan Aslanhan is the Global Digital Marketing & Analytics Director at DeFacto. With over 11 years of experience, he specializes in e-commerce, data analytics, financial planning, and driving digital growth. A Boğaziçi University graduate, he leads initiatives shaping DeFacto’s global digital strategy.

Keynote: Predictive CLV Segmentation: DeFacto’s CDP and Cloud Pipeline Success

David Grenfell

Head of Performance Marketing

Future Publishing (Go.Compare)

Award-winning Head of Performance Marketing for a leading UK brand in Wales. With a strong track record in driving digital success for global businesses through data-driven strategies, I'm now at the forefront of applying AI to revolutionise PPC. In this talk, I'll share insights from our innovative 'Phoebe' project, demonstrating how AI-powered bidding is enhancing TROAS, addressing cookie deprecation in a privacy-first world, and enabling significant revenue growth on non-core products, alongside reductions in data breakages. This initiative trains our TROAS model using AI and consumer behaviour to overcome the limitations of traditional, cookie-reliant methods, resulting in more accurate predictions and the ability to scale bidding for substantial revenue gains.

Keynote: AI-Powered Predictive Revenue: Supercharging Bidding Strategies With sGTM

Dominic Brädle

Data Driven Marketing Manager

EnBW AG

Dominic is part of EnBW’s Mission Performance Marketing team, where he acts as an enabler and data consultant, helping the team work more data-driven, implementing tracking, and focusing on unifying data across channels. Previously, he worked in web analytics at a multi-channel retailer, built web tracking and A/B testing frameworks for an e-food pilot, and supported product and marketing teams at an international luxury watch marketplace with data insights. In his free time, he enjoys gardening, hiking, and traveling in a camper van.

Keynote: From Overwhelm to Action: How EnBW Created a First-Party Data Strategy

Dominik Nowatschin

Sr Data Scientist

Tchibo GmbH

Physics PhD, Software Developer, Data Scientist, GenAI builder

Keynote: AI Agents for Business Impact

Fabi Möschter

Staff Solutions Architect, Measurement

Google

Fabi Moeschter is a Staff Solution Architect on Google’s gTech Ads team, focusing on all things measurement. After 8+ years, his (Google) Analytics passion (sparked by TRKKN in 2011) remains strong. He thrives on complex problems. Fun fact: in 2014, he was on this same stage while working for airberlin.

Keynote: Evolving Google Analytics: Insights for Impact

Franziska Eickhoff

Chief Data & Analytics Officer (DACH)

L'Oréal

With an impressive career spanning 12 years in the energy industry, including her previous role as Head of Data Analytics & Engineering at E.ON, Franziska brings a wealth of expertise in branding, digital marketing, sales management, digital transformation, and data engineering and analytics. Leading a team of 19 talented individuals, Franziska plays a pivotal role in shaping L'Oréal's data strategy and fostering a data-driven culture within L'Oréal DACH. The CDAO team acts as business partners for all divisions, leading technical innovation, and championing best practices to drive and scale data solutions while promoting a data culture at L'Oréal DACH.

Keynote: Pioneering 2P Data Cleanrooms: L'Oréal's Real-World Lessons

Gunnar Griese

Digital Analytics Consultant

8-bit Sheep

Gunnar is a self-employed digital analytics expert and educator, specializing in the technical implementation and optimization of data collection systems. With over seven years of experience across digital analytics, data science, and e-commerce, he brings a unique combination of technical expertise and business acumen to complex analytics challenges. His core strength lies in designing and implementing robust data architectures using Google Analytics (GA), Google Tag Manager (GTM), and Google Cloud Platform (GCP), helping organizations build a reliable data foundation for activation and decision-making.

Keynote: sGTM for Apps: Powerful Data Activation Use Cases at Your Fingertips

Ingo Börnert

Online Analytics Manager

Evonik

Almost two decades of experience in Web Tracking and Analytics in B2C and B2B on agency and advertiser side.

Keynote: Mastering the Long B2B Customer Journey With First-Party Data

Juliana Jackson

Digital Marketing Leader, Applied AI & Data Science

Standard Deviation Podcast

Juliana is rooted at the crossroads of data, experimentation, and collaborative product development. Spending more than a decade in digital marketing has sharpened her ability to turn data into strategies that drive product excellence and user centric innovation. She’s also a podcaster (co-hosts the Standard Deviation Podcast together with Simo Ahava), blogger and a Women Techmakers Ambassador.

Keynote: Live Standard Deviation Podcast

Jan Philipp Mölders

Data Analyst

E.ON Deutschland

JP works as a Data Analyst at E.ON Germany. With several years of experience using Google tools, particularly Looker Studio and Google Analytics, he specializes in creating dashboards for website data tailored to various business departments. Living in the Ruhr area, JP enjoys reading books, working out and has a keen interest in cars.

Keynote: From Raw to Ready: GA4 Data Modeling for Reliable Reporting

Jonas Warmuth

Sr Data Scientist - GenAI

Tchibo GmbH

Physics PhD, GenAI, Innovator

Keynote: AI Agents for Business Impact

Katharina Simon

Co-Founder

Travee

Co-founder of Travee, 6+ years experience in digital product development, was responsible for the product and team development of the OTTO App. Passionate about travel and app development.

Keynote: From Intuition to Insights: Building Travee From Gut Feeling to a Data-Driven Product

Martin Madsen

Global Analytics & Measurement Manager

UNHCR - United Nations

Martin Madsen is the Global Analytics & Measurement Officer at UNHCR – The UN Refugee Agency – based in Copenhagen, Denmark. With over a decade of experience bridging technical data engineering and strategic analytics, Martin leads a team delivering cloud-native data platforms, real-time streaming, and analytics solutions to more than 370 stakeholders across 25+ countries.

Keynote: How UNHCR Unified Its Global Tracking Setup and Data Model Across 400+ GA4 Properties

Pamela Serr

Precision Advertising Manager

EnBW AG

Pamela is a marketing analytics specialist who thrives at the intersection of creativity and data. She began her career working across the full marketing mix, later focusing on digital channels such as SEA, native ads, and app marketing. Along the way she discovered her passion for using data to make marketing smarter and more impactful. Today, she is responsible for marketing analytics, data visualization, and building data activation strategies that empower channel managers to run more effective digital campaigns. Beyond her work, Pamela stands for diversity and inclusion and recharges through strength training and running, with her first marathon now on the horizon.

Keynote: From Overwhelm to Action: How EnBW Created a First-Party Data Strategy

Saskia Klinger

Web & App Tracking Expert

E.ON Deutschland

Saskia originally comes from the books & publishing industry and discovered her passion for data in 2016. Since then, she has been working as a data analyst and specialises in data collection and data processing with Google Analytics. Happy to live near Munich and therefore close to the mountains, she prefers to collect altitude meters instead of data in her free time.

Keynote: From Raw to Ready: GA4 Data Modeling for Reliable Reporting

Simo Ahava

Co-founder

Simmer

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems. Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development. Simo is a Co-founder (together with [Mari Ahava](https://www.linkedin.com/in/mariahava/)) of [Simmer](https://www.teamsimmer.com/), an online learning platform for technical marketers. He is also a partner and Co-founder at [8-bit-sheep](https://8-bit-sheep.com/), a digital services boutique. Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at [www.simoahava.com](https://www.simoahava.com/). An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Keynote: Live Standard Deviation Podcast

Timo Schulte

COO

LUFTHANSA GROUP | Oscar Bravo GmbH

Timo Schulte is COO at Oscar Bravo, the in-house digital agency of the Lufthansa Group. With over two decades of experience in digital media and programmatic advertising, he brings deep expertise from roles on both the agency and advertiser side. Before joining Oscar Bravo, he served as Director of Programmatic Strategy at Havas Media and advised Lufthansa in various capacities. At Oscar Bravo, he leads a team focused on digital marketing solutions—from content and social media to programmatic advertising. His work centers on the strategic integration of AI and modern data privacy practices, all within a results-driven company culture that balances innovation with responsibility.

Keynote: Beyond the Hype: Practical AI for Marketing—Without the Legal Hangover