Meet Our Speakers

Anastasia Shcherbakova

Lead Product Analyst

Marktplaats

Anders Råve

Head of Consulting and Analytics

Layer

Andreas Kötter

Agentic Data Cloud Specialist

Google Cloud

Caroline Vidal

Senior MarTech Engineer

DFDS

Christina Brennan

Product Manager

Google

Colleen McCaskell

Head of Performance Marketing

National Accident Helpline

David Sandowski

Head of Analytics

Kleinanzeigen

Eric Betz

Senior Product Manager Data & Analytics

Mercedes-Benz AG

Evan Kaeding

Global Director of Solutions Engineering

Supermetrics

Franziska Eickhoff

Chief Data & Analytics Officer (DACH)

L’Oréal

Juliana Jackson

Digital Marketing Leader, Applied AI & Data Science

Standard Deviation Podcast

Jan Marks

Director Strategic Accounts & Partnerships, DACH

Wingify

Julia F. Kost

Senior Consultant

Mercedes-Benz Consulting GmbH

Kathy Connolly-Livings

Head of Performance Marketing

British Gas

Kenan Atalay

Sr. Global Analytics Product Owner

PUMA

Mark Palfreeman

Senior Business Intelligence Manager

Flutter UKI

Maximilian Jung

Manager Digital Data & Analytics

Allane SE

Michal Nováček

Digital Analytics Consultant at AirBank & Founder at Measure Apps

AirBank / Measure Apps

Niklas Herzog

Paid Media & Analytics Projects Specialist

Adolf Würth GmbH & Co. KG

Serge Shkvarnytskyi

Sales & Partnerships Lead

Stape

Simo Ahava

Co-founder

Simmer

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Anastasia Shcherbakova

Lead Product Analyst

Marktplaats

With 10+ years of experience across EU marketplaces, e-commerce, and consumer insights, Anastasia leads product analytics for one of the key domains at Marktplaats. Her work focuses on experimentation, product measurement, data storytelling, and helping teams turn complex marketplace behavior into practical growth decisions. Having worked across high-traffic platforms she brings a strong understanding of tracking reliability, data quality, and the trade-offs behind scalable analytics setups.

Keynote: High Traffic, Higher Accuracy: Marktplaats’ Journey to Managed Server-Side GTM With Stape

Anders Råve

Head of Consulting and Analytics

Layer

Anders has 15+ years in retail strategy, CRM, loyalty and marketing measurement, including roles at Boston Consulting Group, Accenture Song, Circana/IRI and Essence. He leads Layer's work on measurement, ROI and AI implementation, and he holds a PhD in Marketing Management.

Keynote: Building an AI-powered Marketing Intelligence Workflow

Andreas Kötter

Agentic Data Cloud Specialist

Google Cloud

Andreas is a Data Analytics leader with 15+ years of experience across Ads (Google Marketing Platform) and Google Cloud, driving impactful data & AI solutions across EMEA.

Keynote: Talk to Your Data: From GA to AI Agents

Caroline Vidal

Senior MarTech Engineer

DFDS

Caroline Vidal is a Senior MarTech Engineer at DFDS and a co-founder of Women in Data & Analytics - Nordics, a community focused on knowledge-sharing in the Nordic analytics scene. She works across tracking implementation, CDP orchestration, and analytics engineering, with a focus on turning raw events into clean, reliable data that teams can actually act on.

Keynote: Beyond the Forms: Agentic Lead Enrichment and Modern Lead Attribution

Christina Brennan

Product Manager

Google

As a Google Analytics Product Manager, Christina Brennan drives GA4 core usability, empowering users to establish strong, reliable data foundations.

Keynote: Google Analytics: The AI-Powered Platform for Cross-Channel Growth

Colleen McCaskell

Head of Performance Marketing

National Accident Helpline

Senior performance marketing leader with over a decade of experience across in-house and agency environments. I combine deep, technical expertise in paid media with commercial, full-funnel thinking — turning data into growth and clicks into profitable customers. Currently Head of Performance Marketing at one of the UK's leading claims management companies, where I manage a £3m annual budget and lead paid activity that underpins the company's lead generation and revenue. Equally comfortable setting strategy, leading teams, and diving into the details when it matters.

Keynote: From Volume to Value: National Accident Helpline’s First-Party Data Transformation

David Sandowski

Head of Analytics

Kleinanzeigen

David Sandowski is the Head of Analytics at kleinanzeigen.de, where he leads the end-to-end analytics function, strategy, and operating model. Previously, he served as Head of Business Analytics & Reporting at Axel Springer, overseeing analytics for BILD and WELT. He brings both strategic and technical expertise across platforms including Google Analytics, Adobe Analytics, Tealium IQ / AudienceStream, and Piano / AT Internet. He also has hands-on experience in data architecture, working with Databricks, Palantir Foundry, and Snowflake. Committed to continuous professional development, David also holds executive credentials in Business Analytics & AI from Cambridge University and Organisational Design from Cornell University.

Keynote: From Dashboards to Conversations: Building a Semantic Layer for AI-Powered Analytics

Eric Betz

Senior Product Manager Data & Analytics

Mercedes-Benz AG

Eric Betz is an experienced Senior Product Manager specializing in Google Analytics 360 at Mercedes-Benz and is responsible for strategic development of GA4 at Mercedes-Benz. He has a diverse background spanning from agency, consulting, and mid-sized business environments. With hands-on experience across various facets of digital marketing he brings a unique blend of technical expertise and strategic insights to the table.

Keynote: AI-Powered Audiences: Driving Personalization With Vertex AI & GA

Evan Kaeding

Global Director of Solutions Engineering

Supermetrics

Evan is an emerging thought leader in the marketing analytics industry, specializing in media measurement and marketing analytics. Across 10+ years of experience in the industry, Evan has led marketing analytics projects for startups, SMBs and enterprise clients, including League of Legends (Riot Games), Proctor & Gamble (Old Spice & Secret) and Yum! Brands (KFC). Today, he leads the global Solutions Engineering team at Supermetrics. Evan is the Global Director of Solutions Engineering at Supermetrics, a Marketing Intelligence platform with 15k+ customers processing over 15% of global digital ad spend. Born and raised in the Pacific Northwest of the US, Evan immigrated to Helsinki, Finland with his partner Aimee in pursuit of a Nordic lifestyle. Together, they enjoy cross-country skiing, cycling, and the bountiful Nordic nature offered by Finland.

Keynote: Building an AI-powered Marketing Intelligence Workflow

Franziska Eickhoff

Chief Data & Analytics Officer (DACH)

L’Oréal

With an impressive career spanning 12 years in the energy industry, including her previous role as Head of Data Analytics & Engineering at E.ON, Franziska brings a wealth of expertise in branding, digital marketing, sales management, digital transformation, and data engineering and analytics. Leading a team of 19 talented individuals, Franziska plays a pivotal role in shaping L'Oréal's data strategy and fostering a data-driven culture within L'Oréal DACH. The CDAO team acts as business partners for all divisions, leading technical innovation, and championing best practices to drive and scale data solutions while promoting a data culture at L'Oréal DACH.

Keynote: Data Is the Lifeblood of AI — Not Just Its Foundation

Juliana Jackson

Digital Marketing Leader, Applied AI & Data Science

Standard Deviation Podcast

Juliana is rooted at the crossroads of data, experimentation, and collaborative product development. Spending more than a decade in digital marketing has sharpened her ability to turn data into strategies that drive product excellence and user centric innovation. She’s also a podcaster (co-hosts the Standard Deviation Podcast together with Simo Ahava), blogger and a Women Techmakers Ambassador.

Keynote: Ask Us Anything

Jan Marks

Director Strategic Accounts & Partnerships, DACH

Wingify

Jan Marks helps leading enterprise organisations across the DACH region drive sustainable digital growth through experimentation and conversion rate optimisation. He works closely with businesses to develop data-driven strategies that improve customer experiences, validate ideas through testing, and maximise business performance.

Keynote: From Insights to Impact: Building a Scalable Optimization Program

Julia F. Kost

Senior Consultant

Mercedes-Benz Consulting GmbH

Julia F. Kost is a Senior Consultant at Mercedes-Benz Consulting, specializing in digital marketing, who was part of the migration team. As a seasoned professional with a background in journalism, she adds a unique perspective, combining the art of storytelling with the precision of strategic marketing. Beyond her corporate ventures, Julia is a passionate educator, dedicating her time as a published author and lecturer.

Keynote: AI-Powered Audiences: Driving Personalization With Vertex AI & GA

Kathy Connolly-Livings

Head of Performance Marketing

British Gas

Kathy Connolly-Livings is Head of Performance Marketing at Centrica. Having held senior marketing roles at Domino's and McDonald's, she specialises in data-driven growth, marketing effectiveness and media innovation. Kathy has built high-performing teams and delivered award-winning strategies that connect data, media and commercial outcomes.

Keynote: Closing the Data Gap: Offline Intelligence to AI Powered Success

Kenan Atalay

Sr. Global Analytics Product Owner

PUMA

With 15+ years of digital measurement and MarTech experience, Kenan leads the global web analytics architecture across 30+ markets for PUMA. He specializes in designing privacy-first tracking infrastructures and bridging complex data ecosystems to drive strategic e-commerce growth.

Keynote: The Fuel for your Performance Engine: How Puma unleashes Google AI With Data Strength

Mark Palfreeman

Senior Business Intelligence Manager

Flutter UKI

Mark is a Senior Manager in the Business Intelligence team at Flutter UKI, where he leads a team of analysts and works on experimentation, product discovery, and behavioural analytics. With over 20 years of experience in digital eCommerce, he is also a regular speaker and podcast guest. Mark co-founded the UK meetup Experimentation North and was selected as a judge for the 2026 Experimentation Elite Awards.

Keynote: The Future of the Analyst in an AI World

Maximilian Jung

Manager Digital Data & Analytics

Allane SE

Maximilian Jung is responsible for digital marketing and marketing effectiveness at Allane. His focus is on connecting media investments with business outcomes in complex measurement environments where traditional attribution and revenue tracking are limited. Together with internal stakeholders and TRKKN, he led the implementation of Google Meridian to support marketing effectiveness and budget allocation decisions across a multi-million-euro media budget.

Keynote: No Revenue. No CRM. Still Did MMM.

Michal Nováček

Digital Analytics Consultant at AirBank & Founder at Measure Apps

AirBank / Measure Apps

Michal is a freelance mobile analytics consultant and founder of measure-apps.com, an educational platform helping web analysts transition into mobile measurement. He works with clients across retail, banking, and media, building implementations in Adjust, Firebase/GA4, and SKAdNetwork. He's based in Prague.

Keynote: From Install to ROI: Building a Mobile App Attribution Setup

Niklas Herzog

Paid Media & Analytics Projects Specialist

Adolf Würth GmbH & Co. KG

Marketing professional with 10 years of experience in online marketing, most of it focused on strategic and operational Search Engine Advertising. Strong background in B2B and multi-channel businesses. Enjoys driving projects forward, exploring new approaches, and currently leads the development of a Marketing Mix Model using Google Meridian.

Keynote: The MMM Journey: Planning, Challenges, Learnings, and Next Steps

Serge Shkvarnytskyi

Sales & Partnerships Lead

Stape

As a Sales & Partnerships Lead at Stape, Serge Shkvarnytskyi drives global growth and builds strong connections. Serge and his team manage all sales activities and have grown Stape's partner network to over 500 partners worldwide. He loves connecting with people at industry events and within the community to build lasting, collaborative relationships.

Keynote: High Traffic, Higher Accuracy: Marktplaats’ Journey to Managed Server-Side GTM With Stape

Simo Ahava

Co-founder

Simmer

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems. Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development. Simo is a Co-founder (together with [Mari Ahava](https://www.linkedin.com/in/mariahava/)) of [Simmer](https://www.teamsimmer.com/), an online learning platform for technical marketers. He is also a partner and Co-founder at [8-bit-sheep](https://8-bit-sheep.com/), a digital services boutique. Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at [www.simoahava.com](https://www.simoahava.com/). An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Keynote: Ask Us Anything

Why Attend the Conference

Learn from industry leading experts (end-users showcase how they unleash the power of Google Marketing Platform & Google Cloud tools)
Get in exchange with industry peers & like-minded to discuss the latest and most cutting edge marketing trends, challenges and possible approaches
Benefit from an insightful get together thanks to its 100% customer-centric approach (no Sales event!)
Dive into the full Data & Tech world and explore its multifaceted fields thanks to a broad scope of topics/lineup (from Tech & Data Strategy, AI, Analytics, Digital Experience Optimization, and AdTech — we’ve got you covered)
Enjoy an exceptional international event atmosphere over a great selection of food & beverage

Your Conference Benefits

Exclusive knowledge
Meet the community
Limited participants
Catering incl.
Aftershow party incl.

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