Seminar

Unlock real optimization value beyond best practices and “perfect” wins. Imagine seeing the same best practices and unrealistic CRO wins over and over again, while the realities behind successful optimization programs are way more complex and different. After many years in the field of CRO and working with a wide variety of verticals, we know that no optimization program is perfect. In this seminar, we’ll cover how to get everyone on board when establishing an optimization culture, how to generate valuable insights from "failed" tests, how to navigate through corporate politics and master stakeholder management, and why relying on AI alone is not the future of CRO - all while keeping ethical standards and data privacy in the focus to build trust with your customers.

What you will learn:

• Optimization Implementation Plan: The plan helps you understand and apply methods and strategies to build a sustainable optimization culture, even in environments with resistance to adapt that helps you increase test velocity
• Post-Test Analysis Framework: This helps you reduce testing and analysis efforts, improve test iteration and test efficiency, and generate more valuable learning and insights
• Stakeholder Communication and Responsibility Plan: This helps you effectively communicate test results, address concerns during the optimization process and build support for your optimization initiatives
• CRO Checklist: Action plan and checklist when implementing and running tests, that includes ethical considerations as well as data collection and data privacy aspects to build trust in your optimization initiatives
• Future-Proofing CRO—Best Practices & AI Integration: Learn how to adapt your CRO strategy for the future, including how to integrate AI and machine learning to scale your initiatives and stay ahead of emerging trends

Date: November 4, 2025

Time: 9:00 AM - 1:00 PM CEST

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers:

Level: Beginner-Intermediate

Target Group: CRO Practitioners, Product Managers, Marketing Managers, E-Commerce Specialists, Data Analysts and anyone actively involved in website and app optimization

Pre-requisites: Basic understanding of A/B testing and website analytics. We will share a questionnaire upfront to the seminar to collect your actual hurdles and challenges that you face in your CRO work - which we will use to discuss and work on in the seminar

Language: English