Seminars

4 Ways to Optimize Your Website

Conversion Optimization is by far not only done with some random A/B Tests to improve your onsite experience, it's way more than that! In this seminar we will show you 4 different topics in this area that are heavily important to improve your website performance in 2024/2025. In 2025 there will be new legal requirements to make websites accessible for everyone with temporary or permanent disabilities. In the Web Accessibility part we show you what's needed to fullfil the new standards, what's exactly needed and how you can structure a project to reach these standards. Together with our DEV team we will then show you as a second topic how to measure and improve the Page Speed of your website and why this topic is more important than ever nowadays. After that, together with our experienced UX Design Team, we will guide you through the world of UX Best Practices, including a big bunch of proven examples that you could directly test out on your own site. Last but not least we will take you by the hand to organize your Strategic Optimization Program, giving you the right tools and advice to be successful with iterative A/B Testing.

Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English

Analytics Revolution—GA4 Datenmodell und Consent Mode im Fokus

In diesem Seminar tauchen wir tief in die Welt von Google Analytics 4 ein und helfen sowohl Neueinsteiger:innen als auch erfahrenen Nutzer:innen dabei, das volle Potenzial zu entfesseln. In unserem praxisorientierten Seminar werden wir uns mit den Details des Datenmodells von GA4 auseinandersetzen, die überarbeitete Benutzeroberfläche nahtlos an euer Unternehmen anpassen und euch beibringen, wie ihr maßgeschneiderte Reportings erstellen könnt. Unser Seminar nimmt den Google Consent Mode unter die Lupe und bringt Licht ins Dunkel darüber, welche Auswirkungen es auf euer Reporting in einer datenschutzfokussierten Zukunft haben kann.

Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: German

Developing a 1st Party Data Strategy in 12 Weeks

Learn how to create a data strategy framework that helps you activate your 1st party data from scratch till deploy in 12 weeks. What tools do you need, which teams, how to prioritize the use cases and measure the success of the deployment.

Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English

How to Optimize Your Google Cloud Costs

Explore strategies for optimizing costs in Google Cloud, with a focus on analytics and marketing cloud services. This interactive half-day seminar is designed for both beginners and those with some experience in Google Cloud, blending practical exercises with in-depth discussions.

Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English

Unlocking Productivity Gains with Google's GenAI Suite

Learn how to incorporate Google's suite of GenAI tools into your analytics toolkit. Develop new skills and modes of working with common tools such as BigQuery, Looker Studio and Jupyter Notebooks.

Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English

Unlocking the Synergy of GA4 and GMP—Seamlessly Bridging Analytics and Advertising

Bid Optimization, Reporting and Targeting in the age of Privacy and GA4

Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English

Unravel GA4—Interface, Reports, and Modeling With Consent Mode

This seminar will offer a deep dive into the world of Google Analytics 4 and help both new and seasoned users unlock its power. With our hands-on training, we will explore the intricacies of GA4's data model, customize the revamped reporting interface to fit your business seamlessly, and learn how you can craft your own personalized reports. Our seminar will demystify Google Consent Mode and unravel the impact it can have on your reporting in a privacy-centric future.

Date: October 8, 2024, Time: 9:00 AM - 1:00 PM CEST Language: English

A First Step to Activate Your GA Raw Data in BigQuery

Have you always wanted to learn how to write SQL in BigQuery and work with GA4 raw data? Then this course is the perfect match for you. You will get an introduction to the BigQuery interface as well as SQL Coding and working with GA4 raw data. Every theoretical part will be accompanied by hands-on exercises for you to practice your SQL coding skills.

Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English

Dataform Unleashed—Mastering the Art of Data Orchestration

Are you tired of your scheduled queries failing? Have people lost trust in the validity of your data or reports? Do you need some help automating your queries in BigQuery? If you've answered yes to any of these questions then this workshop is right for you. Throughout the workshop we will dive-deep into the framework and get hands-on exercises. You will walk away with intimate knowledge of Dataform, automating your SQL workflows, and the best practices needed to deploy your code to a production environment. Please note that this workshop is not for the feignt of heart; it is technical and you will be outside of your comfort zone.

Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English

Elevate Your Analytics with Server-Side Google Tag Manager

A deep dive into server-side tracking, from technical, data privacy, and marketing angles.

Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English

Full Search Campaign Optimization—Connecting SA360 and On-Site CRO

Most companies have a perfectly trained team for optimizing their campaigns, using Google Search Ads, while there is another separate team to optimize the onsite experience with established CRO methods like A/B Testing or Personalization. Nearly none of those companies is connecting these two, which mostly leads to potential breaks within the overall user journey that decreases the sales of your online shop. In our 4 hour seminar, we will show you what you have to do to connect your efforts in Search Ads optimization and On-Site Conversion Optimization to offer a homogeneous experience throughout the whole user journey and therefore increase the results of your Ad Campaigns step by step.

Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English

How to Build and Activate Audiences With Looker

Gain practical insights and learn about integrating Looker with marketing tools to identify and effectively engage your target audience. This interactive half-day seminar combines theoretical knowledge with hands-on activities, focusing on the practical application of Looker in marketing and its integration with other tools. Suitable for beginners and those with some prior experience in Looker.

Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English

Make Effective Use of First-party Data with Advanced Bidding Solutions

Discover how cutting-edge solutions within Display & Video 360 (DV360) and Search Ads 360 (SA360) are reshaping performance marketing and empowering brands to bid for business success like never before.

Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English

Powering Durable & Privacy Centric Marketing Strategies in 2025

Learn how the ever changing market environment affects your Analytics and Marketing operations and which steps to take within the Google Marketing Platform to maintain effective business operations in a privacy focused advertising world.

Date: October 8, 2024, Time: 2:00 PM - 6:00 PM CEST Language: English