Seminars
BigQuery and SQL: Hands-on Intro (Part 1)
Have you always wanted to work with BigQuery and learn how to write SQL? Then this course is the perfect match for you. You will get an introduction to the BigQuery interface as well as SQL Coding. Every theoretical part will be accompanied by hands-on exercises for you to practice your SQL coding skills. If you’re looking to put your new skills into action with GA data, we highly recommend joining the afternoon seminar, “How to Activate Google Analytics Raw Data in BigQuery.**”** Plus, if you book both sessions, you’ll get 50% off the follow-up seminar—the discount is automatically applied at checkout!
Date: November 4, 2025, Time: 9:00 AM - 1:00 PM CEST Language: English
Data Privacy Law and Ethical AI for Marketing Analysts
Join our privacy seminar to explore why data privacy and ethical AI matter. We’ll break down key principles, clarify the roles of controllers and processors, and examine what makes data personal. We’ll learn about the legal bases for processing, user rights, and why transfers of data from the EU to the US are a topic of constant controversy. Plus, we’ll decode the AI Act and its impact. Gain essential insights to navigate the evolving privacy landscape and ensure responsible AI use.
Date: November 4, 2025, Time: 9:00 AM - 1:00 PM CEST Language: English
Make Effective Use of First-party Data With Advanced Bidding Solutions
Discover how cutting-edge solutions within Display & Video 360 (DV360) and Search Ads 360 (SA360) are reshaping performance marketing and empowering brands to bid for business success like never before.
Date: November 4, 2025, Time: 9:00 AM - 1:00 PM CEST Language: English
Master Google Analytics: From Data to Actionable Insights & Growth
In this seminar, you will learn more about GA, from basics to advanced. You will be able to understand the data in GA and how to access it and how to put it into action.\ \ This seminar will provide an introduction into the world of Google Analytics and help both new and experienced users unlock its power. With our hands-on training, we will explore the intricacies of GA's data model, customize the revamped reporting interface to fit your business seamlessly, and learn how you can craft your own personalized reports. We will show you what kind of approaches there are to make your data actionable, e.g. with Conversion Optimization, or activating the data in marketing tools. Predictive Capabilities are a super power in GA and we will show you how to leverage these features.
Date: November 4, 2025, Time: 9:00 AM - 1:00 PM CEST Language: English
Optimization Therapy: Overcoming Optimization Hurdles
Unlock real optimization value beyond best practices and “perfect” wins. Imagine seeing the same best practices and unrealistic CRO wins over and over again, while the realities behind successful optimization programs are way more complex and different. After many years in the field of CRO and working with a wide variety of verticals, we know that no optimization program is perfect. In this seminar, we’ll cover how to get everyone on board when establishing an optimization culture, how to generate valuable insights from "failed" tests, how to navigate through corporate politics and master stakeholder management, and why relying on AI alone is not the future of CRO - all while keeping ethical standards and data privacy in the focus to build trust with your customers.
Date: November 4, 2025, Time: 9:00 AM - 1:00 PM CEST Language: English
Unlocking Growth: Transform Your Marketing Strategy With AI
With third-party cookies disappearing and data privacy regulations tightening, leveraging first-party data and AI-driven marketing are more critical than ever. For many organizations it's a challenge to approach this digital marketing transformation. Join us for a seminar designed for decision making marketers and data strategists to navigate this shift. Learn how to assess your marketing maturity, leverage first-party data, implement a Customer Data Platform (CDP), and activate high-impact AI strategies. In this four-hour session, we will equip attendees with a practical framework to scale first-party data for maximizing AI capabilities, enhance customer engagement, and drive business success.
Date: November 4, 2025, Time: 9:00 AM - 1:00 PM CEST Language: English
Unlocking Productivity Gains With Google's GenAI Suite
Are you looking to supercharge your analytics workflow with Google's GenAI tools? Want to seamlessly integrate AI-powered capabilities into your existing toolkit? In this workshop, we’ll take a deep dive into leveraging BigQuery, Vertex AI Studio, and more to transform the way you analyze data. Through hands-on exercises, you'll develop new skills, explore innovative ways of working, and gain the confidence to incorporate AI into your analytics stack. Whether you're an experienced analyst or just starting with GenAI, this session will push your boundaries and unlock new possibilities.
Date: November 4, 2025, Time: 9:00 AM - 1:00 PM CEST Language: English
Beyond Web Analytics and Attribution: How to Drive Growth With Media Effectiveness Measurement
Join us for an exclusive workshop designed for C-level executives and marketing leaders, focusing on measuring and evaluating the effectiveness of marketing activities. This session will introduce you to three fundamental tools: attribution, incrementality, and marketing mix modeling (MMM) with Meridian. We will explore not only the features of these tools but also their optimal usage, integration, and practical application. The goal is to understand their advantages and synergies, enabling you to effectively incorporate them into your annual planning and establish a continuous test-learn-improve framework.
Date: November 4, 2025, Time: 2:00 PM - 6:00 PM CEST Language: English
Dataform Unleashed—Mastering the Art of Data Orchestration
Are you tired of your scheduled queries failing? Have people lost trust in the validity of your data or reports? Do you need some help automating your queries in BigQuery? If you've answered yes to any of these questions then this workshop is right for you. Throughout the workshop, we will dive deep into the framework and get hands-on exercises. You will walk away with intimate knowledge of dataform, automating your SQL workflows, and the best practices needed to deploy your code to a production environment. Please note that this workshop is not for the feignt of heart; it is technical and you will be outside of your comfort zone.
Date: November 4, 2025, Time: 2:00 PM - 6:00 PM CEST Language: English
Elevate Your Analytics With Server-side Google Tag Manager & First-party Mode
In this seminar, we’ll take a deep dive into server-side tagging, exploring its technical foundations, data privacy implications, and marketing applications. We’ll cover hosting solutions like GCP and Stape.io, demonstrate how to efficiently manage tracking requests and have a look at the [pantheon](https://github.com/google-marketing-solutions/gps-sgtm-pantheon) solutions.
Date: November 4, 2025, Time: 2:00 PM - 6:00 PM CEST Language: English
From Basics to Best Practices: Managing Google Cloud Effectively
This beginner-friendly seminar introduces essential Google Cloud concepts to effectively manage, secure and optimize your cloud environment. You'll explore key topics such as cloud identity, resource hierarchy (projects and folders), and identity and access management (IAM). Learn how to implement robust security using policies and the Security Command Center. Gain practical insights into optimizing cloud billing to effectively reduce BigQuery costs.
Date: November 4, 2025, Time: 2:00 PM - 6:00 PM CEST Language: English
How to Activate Google Analytics Raw Data in BigQuery (Part 2)
Learn how to activate Google Analytics (GA) Raw Data in BigQuery and gain hands-on experience in unlocking the full potential of your analytics data! The seminar will deal with the different GA data export types to BigQuery and explore the structure of raw GA tables. We’ll cover essential techniques and real-life use cases such as session building, traffic attribution, and Consent Mode data handling. Plus, you’ll get to apply your knowledge through hands-on exercises designed to help you extract valuable insights.
Date: November 4, 2025, Time: 2:00 PM - 6:00 PM CEST Language: English
Unlocking Audience Strategy: GA & Advanced Marketing Insights
In today’s evolving digital landscape, mastering audience strategy is key to marketing success. This seminar explores how to effectively build, segment, and activate audiences using GA4 and advanced marketing techniques. Gain actionable insights on GA4 integration, smart bidding, and audience engagement to optimize performance. Whether you're refining your targeting approach or enhancing your data-driven marketing, this session will provide practical takeaways to drive results.
Date: November 4, 2025, Time: 2:00 PM - 6:00 PM CEST Language: English