About Analytics Summit
Buzzword bingo and sales pitches? Nah, thanks! We’re here for nothing but real talks, real insights, and real data. Are you in?
The TRKKN-hosted Analytics Summit is your place to get inspired, think outside the box, and connect with others in the MarTech community. It's where everyone passionate about Tech & Data Strategy, AI, Analytics, Digital Experience Optimization, AdTech, and more comes together to share, learn, and level up.
Forget perfectly polished presentations—we're focused on creating a learning space that gets people excited to take the next steps on their own journey.
Yes, it’s Europe’s largest Google Analytics conference, but it’s much more than GA. We dive into AI-Powered Marketing, Privacy-First Data Strength & Architecture, Enterprise AI Platform & Agents, Advanced Measurement & Effectiveness, GenAI Readiness & Agentic Commerce and everything in between—all in one place with people who truly live and breathe this stuff.
Not Just Another Conference...
- Real talk, real lessons: No sales pitches—just raw, hard-earned insights from end-users. Learn what works, what doesn’t, and take away actionable strategies you can use right away.
- A community that gets it: This isn’t just networking; it’s about connecting with people who speak your language. Share challenges, celebrate wins, and grow together.
- "Data or it didn’t happen!": Not just a slogan—it’s our mindset. Expect real insights that drive real action.
- Hands-on, not hype: Skip the buzzwords. Get deep into the tools, tech, and tactics shaping the future of data.
Analytics Summit 2026
Seminars
When:
November 4, 2026
Where:
Atlantic-Haus in Hamburg
Hands-on sessions in small groups
Further details will follow soon!
Conference
When:
November 5, 2026
Where:
Curio-Haus in Hamburg
Main event with around 20 speaking slots on two stages incl. interactive & fun sessions
Further details will follow soon!