Seminar

In this seminar, we will dive deep into Product Feeds and Google Merchant Center, focusing heavily on Shopping and Vehicle Ads. You will learn the core requirements and essential implementation steps to set up flawless feeds. We’ll explore advanced data source management—including attribute rules and supplemental feeds—and show you how to troubleshoot and avoid common violations. Discover why a highly optimized feed (e.g., utilizing custom labels) is the backbone of successful Google Ads campaign management. Finally, we'll look at the future of feed optimization by leveraging AI tools like FeedGen for content generation and showcasing a custom Feed Checker to validate your feed against JSON-LD integrity.

What You'll Learn:

• Understand core Google Merchant Center requirements and implementation steps for both Product and Vehicle Feeds
• Master advanced data management using attribute rules and supplemental feeds
• Learn how to identify, troubleshoot, and proactively avoid typical feed violations
• Discover how to structure feeds with custom attributes and labels to optimize Google Ads campaign performance
• Utilize GenAI (FeedGen) and custom technical tools (Feed Checker) to automate optimization and ensure data integrity

Date: November 4, 2026

Time: 2:00 PM - 6:00 PM CET

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers: Balázs Gyöngyösi, Team Lead Digital Analytics, TRKKN / Sebastian Pospischil, Senior Topic Lead Digital Analytics, TRKKN

Level: Intermediate

Target Group: Digital Marketers, E-commerce Managers, Performance Marketers, and Data Analysts working in or with the Retail and Automotive industries

Pre-requisites: Basic understanding of Google Merchant Center, product feeds, and Google Ads campaign management

Language: English