Seminar

As artificial intelligence rapidly reshapes the digital landscape, many marketing teams struggle to move past isolated AI experiments toward a cohesive, scalable strategy. The challenge lies in execution: knowing exactly where your organization stands today and mapping out a clear path forward.

Join us for an intensive, four-hour seminar designed specifically for marketing decision-makers and strategists ready to lead this transformation. Learn how to benchmark your current capabilities using an AI Marketing Maturity Assessment, align your existing technology and team infrastructure, and architect a scalable AI strategy. We will equip you with a practical framework to move confidently from assessment to execution, maximizing campaign performance and driving long-term business success.

What You'll Learn:

• The AI Marketing Maturity Framework: Learn how to objectively evaluate your organization's current AI readiness across data infrastructure, technology, and team skill sets to pinpoint immediate areas for growth.
• Strategic Roadmapping & Tech Alignment: Understand how to bridge the gap between assessment and execution, optimizing your current MarTech stack to support scalable, compliant, and efficient AI initiatives.
• From Insights to Activation: Explore real-world, practical use cases to deploy AI for cross-channel automation, hyper-personalization, and predictive campaign optimization that deliver immediate business value.

Date: November 4, 2026

Time: 2:00 PM - 6:00 PM CET

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers: Jennifer Gaourie, Head of Tech & Data Strategy, TRKKN / Fedor Goossens, Head of Digital Analytics, TRKKN / Damla Barin, Junior Tech & Data Strategy Consultant, TRKKN

Level: Intermediate

Target Group: Decision-making marketers, Strategists

Pre-requisites: Understanding of how your company leverages first-party data for marketing activation. We will share a questionnaire upfront to the seminar to collect your actual AI adoption for marketing activation and challenges - which we will use to discuss and work on in the seminar.

Language: English