Seminar

Most companies have a perfectly trained team for optimizing their campaigns, using Google Search Ads, while there is another separate team to optimize the onsite experience with established CRO methods like A/B Testing or Personalization. Nearly none of those companies is connecting these two, which mostly leads to potential breaks within the overall user journey that decreases the sales of your online shop. In our 4 hour seminar, we will show you what you have to do to connect your efforts in Search Ads optimization and On-Site Conversion Optimization to offer a homogeneous experience throughout the whole user journey and therefore increase the results of your Ad Campaigns step by step.

What you will learn:

• Best Practices in setting up Google Search Ads 360
• Different ways of optimizing and testing campaigns in Google Search Ads 360
• Why optimizing your Ads independently from your website limits your economic potential and how you can connect the two worlds
• The power of UX Optimization on your website in general
• How to build a story to enable the connection between the Performance and CO team within your company

Date: October 8, 2024

Time: 2:00 PM - 6:00 PM CEST

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers:

Level: Beginner-intermediate

Target Group: CO people, Marketing-Department, Performance-Department, Content-Department

Pre-requisites: Basic Analytics & Marketing skills

Language: English