Seminar
Elevate Your Analytics With Server-side Google Tag Manager & First-party Mode
In this seminar, we’ll take a deep dive into server-side tagging, exploring its technical foundations, data privacy implications, and marketing applications. We’ll cover hosting solutions like GCP and Stape.io, demonstrate how to efficiently manage tracking requests and have a look at the pantheon solutions.
What you will learn:
- How to optimize your tagging setup using server-side GTM
- What you should consider for your server-side GTM hosting
- How a server-side tag manager can support you in activating your first-party data
Date: November 4, 2025
Time: 2:00 PM - 6:00 PM CEST
Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg
Speakers: Igor Smirnov, Senior Solution Architect, TRKKN / Nikel Schubert, Senior Topic Lead Solution Architects, TRKKN
Level: Intermediate
Target Group: Digital Data Analysts / Tech Marketers
Pre-requisites: Web and Server GTM knowledge, Intermediate level of JavaScript
Language: English
Why Attend the Seminar
- Learn from our certified Google Marketing Platform & Google Cloud experts
- Get a deep dive into the hot topics around MarTech and discuss out-of-the-box approaches together with other attendees
- Benefit from an insightful session thanks to its small groups (max. 20 PAX)
- Meet the community over snacks & drinks
Your Seminar Benefits
349 €
(excl. VAT)
- Exclusive knowledge
- Hands-on & interactive sessions
- Catering incl.
- Beautiful location with a view of the harbour
- Certificate of attendance