Seminar

You're investing in premium YouTube and CTV campaigns, but behind the scenes, your advertising platforms aren't working together. The result? Duplicate audiences, inconsistent frequency management, and measurement that's becoming increasingly difficult in a privacy-first world.

In this 4-hour hands-on seminar, we'll go beyond product features and focus on how modern brands actually run unified campaigns. Through real-world examples — including a deep dive into how Brita streamlined its media setup — you'll learn how to connect CM360 and DV360 into one coordinated system, reduce audience overlap, improve cross-screen frequency management, and build a more reliable measurement foundation using Google Analytics and Ads Data Hub.

What You'll Learn:

• Position CM360 as the foundational "source of truth" and DV360 as the primary execution engine
• Master DV360 execution for premium CTV and YouTube, including cross-screen frequency capping and reach deduplication
• Future-proof your data architecture by linking GA, CM360, and DV360, and utilizing Ads Data Hub for durable measurement
• Activate first-party data within DV360 to combat signal loss and navigate privacy changes
• Apply actionable insights from real-world, unified GMP case studies to drive business outcomes (Brita case study)

Date: November 4, 2026

Time: 9:00 AM - 1:00 PM CET

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers: Silvia Mazzotti, Senior AdTech Consultant, TRKKN

Level: Intermediate to Advanced

Target Group: Digital Marketers, Programmatic Buyers, Platform Strategists, and AdTech Practitioners

Pre-requisites: Basic understanding of programmatic advertising and the Google Marketing Platform (Recommended)

Language: English