Seminar

Conversion Optimization is by far not only done with some random A/B Tests to improve your onsite experience, it's way more than that! In this seminar we will show you 4 different topics in this area that are heavily important to improve your website performance in 2024/2025. In 2025 there will be new legal requirements to make websites accessible for everyone with temporary or permanent disabilities. In the Web Accessibility part we show you what's needed to fulfil the new standards, what's exactly needed and how you can structure a project to reach these standards. Together with our DEV team we will then show you as a second topic how to measure and improve the Page Speed of your website and why this topic is more important than ever nowadays. After that, together with our experienced UX Design Team, we will guide you through the world of UX Best Practices, including a big bunch of proven examples that you could directly test out on your own site. Last but not least we will take you by the hand to organize your Strategic Optimization Program, giving you the right tools and advice to be successful with iterative A/B Testing.

What you will learn:

• UX Optimization is way more than looking on Onsite Conversion Rates
• The (legal) requirements to make a website accessible and how this can positively influence your business
• How page speed influences your website performance and ways to speed up the performance
• A big bunch of UX best practices (and Testing Ideas) over various industries
• How to set up your optimization right from a strategic perspective plus helpful tools that help you organize everything around it

Date: October 8, 2024

Time: 9:00 AM - 1:00 PM CEST

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers:

Level: Beginner-intermediate

Target Group: CO people, Marketing-Department, Performance-Department, Content-Department

Pre-requisites: Basic Analytics & Marketing skills

Language: English