Seminar
Unlocking the Synergy of GA4 and GMP—Seamlessly Bridging Analytics and Advertising
Bid Optimization, Reporting and Targeting in the age of Privacy and GA4
What you will learn:
- Understand the signals you can leverage for Audience targeting
- Understand how lists are shared between the tools
- Learn how you can use GA4 signals for bid optimization in DV360 and SA360
- Deep-Dive into the reporting integration between GA4 and AdTech
Date: October 8, 2024
Time: 9:00 AM - 1:00 PM CEST
Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg
Speakers: Melanie Meier, Senior Consultant Marketing Technology & Tech Lead Display, TRKKN
Level: Beginner-intermediate
Target Group: Users of DV360 and SA360, Analytics users interested in the connection to the AdTech tools
Pre-requisites: Basic understanding of DV360 and SA360 Bid Strategies and Targeting
Language: English
Why Attend the Seminar
- Learn from our certified Google Marketing Platform & Google Cloud experts
- Get a deep dive into the hot topics around MarTech and discuss out-of-the-box approaches together with other attendees
- Benefit from an insightful session thanks to its small groups (max. 20 PAX)
- Meet the community over snacks & drinks
Your Seminar Benefits
349 €
(excl. VAT)
- Exclusive knowledge
- Hands-on & interactive sessions
- Catering incl.
- Beautiful location with a view of the harbour
- Certificate of attendance