About Analytics Summit
The TRKKN-hosted Analytics Summit is the largest Google Analytics conference in Europe, designed to inspire & innovate, connect the community, and experience a unique day together with everyone passionate about data, analytics, and technology. Since day one, the Analytics Summit has consistently evolved. What once began as an event with a primary focus on Google Analytics-driven topics is now in the process of becoming an international conference covering a wide range of topics all around MarTech, Analytics, Conversion Optimization, Cloud, Advanced Analytics & Artificial Intelligence.
So no matter whether you want to dive into GA4 migration, privacy-centric marketing, 1st party data strategy & preparation for a cookieless future or learn about GenAI—you'll get it all in one place! This transformation also opens the doors to a broader audience, reflecting the dynamic nature of the analytics landscape and beyond. A future business needs an end to end architecture that can handle data for activation. Our commitment to expansion and innovation remains unwavering, ensuring that the Analytics Summit is always in a state of growth and improvement.
At the heart of this evolution, we’re proud of the core essence that has always made and will always make the Analytics Summit truly exceptional:
- Real talk from end-users to end-users.
- It's where old friends reunite and new friendships are born.
- Data or it didn’t happen—feeling the vibe is inevitable, from the seminars to the talks, right down to the socks!
- It’s all about the data & tech stack