Speakers 2023

Adriana Kafara

Data Solution Manager

S-Communication Services

Alejandro Zielinsky G.

Global Digital Tracking/Measurement Lead

HelloFresh

Alexander Krull

Senior Process- & Project Manager

bonprix

Andrej Schadrin

Digital Analyst

MyToys.de

Asiful Alam

Digital Data Engineer

MyToys.de

Brian Stark

Group Product Manager

Google

Cemre Şahin

Digital Data & Growth Marketing Manager

PepsiCo

Daniel Rolle

Data Solution Manager

S-Communication Services

Dmitry Prokhorenkov

Privacy Researcher

TU Munich

Fabian Möschter

Advertising Solutions Architect – Privacy & Measurement

Google

Glenn Vanderlinden

Co-founder & Solution Architect

Human37

Irina Dubovik

Head of Digital Analytics

KAISER+KRAFT

Ksenia Nekrasova

Data Analytics Specialist

Google Cloud

Marianne Stjernvall

Founder

The Queen of CRO

Martijn Hosten

Manager Digital Analytics Belgium & Netherlands

TUI

Matthias Kozielski

Lead Web Data Science

Eventim

Michael Richter

Manager Conversion Optimization & User Experience

Robinson Club GmbH

Nicolas Elshout

Manager Digital Media

TUI

Obi Osuji

Global Product Lead

Google

Peter Sandmann

Head of Data Platform

FUNKE Digital

Thanassis Thomopoulos

Head of Global Marketing & Advertising Analytics

Adevinta

Tobias Scheurle

Data & Measurement Solutions Manager

Google

Wojciech Jukowski

Senior IT Digital Manager

L’Oréal Deutschland GmbH

Adriana Kafara

Data Solution Manager

S-Communication Services

I am a data product manager experienced in client-facing positions in companies going through their digital transformation. I bring a lot of skills in data driven marketing, personalisation and project management roles.

Keynote: Data Privacy and Google Analytics – Leverage the Synergies

Alejandro Zielinsky G.

Global Digital Tracking/Measurement Lead

HelloFresh

Currently leading the global digital tracking for HelloFresh and all its brands (HelloFresh, Everyplate, Factor, Greenchef, Chefs Plate, Youfoodz and Goodchop) since 2019. I've been working in the online industry since the mid 2000s. Transitioned from a web developer in British Telecom, to a SEO analyst in iProspect (Dentsu), to a Data Engineer in Havas Media and finally the current position I have at HelloFresh. Computer-science nerd (from Javascript web development to complex Cloud architecture), avidly using Google Analytics since 2010 and Tag Manager since it came out publicly in 2012.

Keynote: Implementing Server-side Tracking (GTM Server) on a Global Scale

Alexander Krull

Senior Process- & Project Manager

bonprix

I am Alexander Krull, I was born in 1975 and I am holding a degree in Industrial Engineering. My passion for analytics and marketing automation brought me to Webtrekk where I started working as Head of Sales and Data Protection Officer. Thanks to my following role as a Chief Data Evangelist I gained helpful experience in building support for the importance of collecting and leveraging data. In my current role as Senior Process & Project Manager at bonprix, I am responsible for developing tomorrow’s GDPR compliant MarTech strategy.

Keynote: Launching a Customer Data Platform with Google BigQuery and Analytics

Andrej Schadrin

Digital Analyst

MyToys.de

I'm a Digital Analyst from the Marketing Intelligence team with more than 10 years of Universal Analytics experience and around 1 year GA4 experience confirmed by Google Analytics Certification.

Keynote: GA4 Setup Using Google Tag Manager Server-side Tagging

Asiful Alam

Digital Data Engineer

MyToys.de

I'm a Data Engineer from the Marketing Technologies team and brings a lot of experience in Google Cloud Platform administration for server-side Google Tag Manager, supporting all technical aspects of the tracking setup in the company.

Keynote: GA4 Setup Using Google Tag Manager Server-side Tagging

Brian Stark

Group Product Manager

Google

I am a Group Product Manager for Google Analytics. Together with my team, I am responsible for GA360, migration from UA to GA4, core GA4 usability, as well as intelligence features in GA4. I have been a PM at GA for 5 years, building features such as BigQuery export, Access Management, as well as the GA4 APIs. Previously I worked at Google Cloud Platform. My early career included stints at NASA’s JPL and the US Department of Energy.

Keynote: Google Analytics 4 – Under the Hood

Cemre Şahin

Digital Data & Growth Marketing Manager

PepsiCo

I am a Digital Data & Growth Marketing Manager at PepsiCo, based in Istanbul, Turkey. With over 10 years of experience in the digital marketing industry, I have a strong background in digital performance marketing, specializing in data-driven strategies to drive growth and ROI. Prior to joining PepsiCo, I was working at Garanti BBVA, Atlasglobal Airlines, and Dumankaya in various digital marketing roles. I hold a Bachelor's degree in Business Administration from Istanbul Bilgi University.

Keynote: Revolutionizing PepsiCo's Customer Engagement by Harnessing the Power of the Google Stack

Daniel Rolle

Data Solution Manager

S-Communication Services

I am a Senior manager with several years of experience in financial services, marketing, Data and IT. I am skilled in managing full life-cycle development and delivering business solutions and products to customers worldwide.

Keynote: Data Privacy and Google Analytics – Leverage the Synergies

Dmitry Prokhorenkov

Privacy Researcher

TU Munich

I am Dmitry and I am working as a Privacy Researcher at TU Munich. In cooperation with Bavarian Research Institute for Digital Transformation, my research focuses on investigating Differential Privacy implications from a legal and technical perspective in collaboration with different privacy researchers and experts. Before joining TU München, I took part in various innovative startups.

Keynote: Anonymization Level and Compliance for Differential Privacy

Fabian Möschter

Advertising Solutions Architect – Privacy & Measurement

Google

As a Solution Architect, I support the digital transformation of Google's customers in times of changing ecosystem conditions. My focus areas are centered around advanced solutions for tagging and Google Analytics 4.

Keynote: Bring Performance and Privacy Together with Server-Side Google Tag Manager

Glenn Vanderlinden

Co-founder & Solution Architect

Human37

I am Co-founder and Solution Architect at Human37. A Brussels based customer data strategy agency operating across EMEA. As the son of a programmer I have been exposed to computers since a very early age. Even though I am not a developer or engineer my first programming language was Visual Basic.

Keynote: From Marketing Data Warehouse to Customer Data Activation – The Start of an Exciting Journey

Irina Dubovik

Head of Digital Analytics

KAISER+KRAFT

Two diplomas in linguistics and literature studies followed by work in Online Marketing and realization of strong analytical skills (better late than never). As a Head of Digital Analytics at Takkt AG, me and my team are responsible for the tracking and insights of online performance at Takkt Group.

Keynote: Conversion Rate Optimization and Other Ecommerce Diseases

Ksenia Nekrasova

Data Analytics Specialist

Google Cloud

Almost two decades in data and software engineering, I am a true advocate for data democratization. Regardless of the skills of the users or complexity of a data problem, there is always a suitable solution available. I currently hold a certified Google Cloud Data Engineer title and support large digital native and traditional organizations in adopting data strategies across business units. Customer centric and personalized marketing solutions are notably on top of the client engagements list.

Keynote: Marketing Analytics with Google's Data Cloud – What to Expect in 2023

Marianne Stjernvall

Founder

The Queen of CRO

I am one of the leading specialists within CRO and AB-testing. I am an independent CRO consultant in the company Queen of CRO and involved in a startup in Sweden working with predictive analysis. In 2020 I was awarded CRO practitioner of the year (in-house). I am also an appreciated speaker and lead both workshops for companies as well as education at schools to get more great people into the world of experimentation. For me the key is to explain the complex world of data in an inspiring and pedagogical way. ”Data, insights, action! Data is simply another word for our users. So a data driven culture means that we listen to our users and take actions based on them. There is no better way to be future proof than to actually listen to the people who are going to use our product.”

Keynote: Why Your Conversion Optimization Rate Program Isn't Taking Off

Martijn Hosten

Manager Digital Analytics Belgium & Netherlands

TUI

I've studied business engineering with a focus on Data Science. I've worked as a Data Science consultant for a couple of years in various industries: Retail, Insurances & Banking, TelCo,... Now I'm working as a manager for Digital Analytics responsible for tagging, analytics implementations (UA360, GA4), Attribution modelling, data science modelling, marketing analytics, CRO, Google Cloud,...

Keynote: Leverage a Custom Built Attribution Model Through Google Cloud Platform

Matthias Kozielski

Lead Web Data Science

Eventim

I am Matthias, I’ve been working for around 15 years in the online industry, when I first started a student consulting job in 2008 and got my hands dirty on using Google Ads, Email Marketing and GA for a small business in the USA. My other professional roles allowed me to experience the digital business world analytically, technically and organisationally, which benefits me greatly in my current role as lead for analytical services for Eventim.

Keynote: Creating an Analytics Data Hub in Google Cloud

Michael Richter

Manager Conversion Optimization & User Experience

Robinson Club GmbH

I have been working in the tourism industry at TUI for more than 26 years now. My background is in computer science but I have always had a passion for usability and user research. I believe a tool is simply a means to an end, it doesn't exist simply to exist. Technology can be a canvas with the artist painting the most beautiful experiences for the end user. A website does not exist for an end in itself or to give developers or product managers work, it exists to help real people do their job. That is why all development must revolve around the user. Data helps us create positive experiences here.

Keynote: Let Data Guide Your Decisions by Removing Gut Feeling at Every Stage

Nicolas Elshout

Manager Digital Media

TUI

Keynote: Leverage a Custom Built Attribution Model Through Google Cloud Platform

Obi Osuji

Global Product Lead

Google

I am a Global Product Lead for Google Analytics. Together with our product team, I am responsible for the GA4 roadmap, GA4 feature prioritization, account structuring, as well as future A/B testing support in GA4. I have been at Google for over 3 years, commercializing GA4 features such as sub-properties and roll-up properties and custom channel groups. My early career included time at McKinsey & Co and PepsiCo.

Keynote: Google Analytics 4 – Under the Hood

Peter Sandmann

Head of Data Platform

FUNKE Digital

I am currently leading the Data Platform team at Funke Digital GmbH. For 10 years I have been involved in web analytics (e.g. Google Analytics Google Tag Manager) and have successfully made my way into the Google Cloud Platform (GCP). In recent years, the focus has been very much on GCP. Working with Bigquery, dataform, composer, dataflow is part of our daily work.

Keynote: From the Data Source to the Reporting on Google Cloud Platform

Thanassis Thomopoulos

Head of Global Marketing & Advertising Analytics

Adevinta

In the last 20 years, I have been leveraging data to understand and enhance customer experiences while improving business performance, leading a variety of international data & analytics, marketing or sales teams at L'Oréal, Neopost, Google, eBay and currently at Adevinta.

Keynote: How Managing Data as a Product Can Maximize Business Value at Scale

Tobias Scheurle

Data & Measurement Solutions Manager

Google

I started my professional career 14 years ago as a paid search manager at an agency and soon got hooked on the world of data and analytics when I started working with Google Analytics. At Google, I combine the two areas and help advertisers future-proof their measurement and optimize their marketing campaigns using 1st party data.

Keynote: Bring Performance and Privacy Together with Server-Side Google Tag Manager

Wojciech Jukowski

Senior IT Digital Manager

L’Oréal Deutschland GmbH

I am Wojciech, a dedicated and enthusiastic leader with a management style that drives productivity and I am in love with digital and compliance. I am bringing more than 10 years experience in building digital products and services, managing projects and teams ((Scrum, Kanban, Lean). Before I joined L'Oréal, I was leading innovative projects for Citibank, Radio ZET, Lagardère Active, and Gadu-Gadu SA.

Keynote: Privacy Enhancing Technologies – With Great Power Comes Great Responsibility

Why Attend the Conference

Learn from industry leading experts (end-user showcase how they unleash the power of Google Marketing Platform & Google Cloud tools)
Get in exchange with industry peers & like-minded to discuss the latest and most cutting edge marketing trends, challenges and possible approaches
Benefit from an insightful get together thanks to its 100% customer-centric approach (no Sales event!)
Take the opportunity to meet the new international management team at TRKKN
Enjoy an exceptional event atmosphere over a great selection of food & beverage

Your Conference Benefits

Exclusive knowledge
Meet the community
Limited participants
Catering incl.
Aftershow party incl.

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