Speakers 2024
Alberto Fuchslocher
Senior Conversion Rate Optimization Manager
Eventim
Keynote: Panel Discussion: User Journey Optimization—A Theoretical Concept Failing Due to Internal Company Structures?
Annemarie Klaassen
Lead CRO
VodafoneZiggo
Keynote: Treat Your CRO Program as a Product!
Beate Brockmeier
Head of Innovation & Growth
Comparis.ch AG
Keynote: Panel Discussion: User Journey Optimization—A Theoretical Concept Failing Due to Internal Company Structures?
Cemre Şahin
Digital Data & Growth Marketing Manager
PepsiCo
Keynote: Revolutionizing Data Centralization & Activation for PepsiCo With Google Cloud Platform (GCP)-hosted CDP
Christian Carlsson
Global Head of Addressability Solutions
LiveRamp
Keynote: Panel Discussion: Why vs How—When Privacy Legislation Hits Reality
David Vallejo
Analytics Engineer
Analytics Debugger
Keynote: Cross-platform Tracking With Google Analytics 4 and Firebase
Dr. Tim Wiegels
Founder | CDO on Demand
Tim Wiegels Data Solutions
Keynote: Data-driven Is DEAD—Spark Life Into Data With Use Cases
Eric Betz
Product Owner Data & Analytics
Mercedes-Benz
Keynote: Drive the Change With GA4
Fiete Mensing
Web Analyst
Thalia Bücher GmbH
Keynote: Seamless GA4 Tracking–Hardcoded Data Integration Without GTM or gtag.js
Franziska Eickhoff
Chief of Data & Analytics Officer DACH (CDAO DACH)
L’Oréal
Keynote: The Positive Effects of Consent Mode at L'Oréal
Giorgio Ebbeling
Head of Digital Marketing
METRO Markets
Keynote: From Data to Decisions—Tailoring B2B Marketing Strategies at METRO Markets
Giorgos Tagaris
Head of Performance & Growth Marketing, International Markets
IU Group
Keynote: Panel Discussion: User Journey Optimization—A Theoretical Concept Failing Due to Internal Company Structures?
Juliana Jackson
Digital Marketing Leader, Product Expert, as well as Content Creator and Co-host
Standard Deviation Podcast
Keynote: Using AI to Understand Customer Expectations and Satisfaction—Two Real Stories
Julia F. Kost
Senior Consultant
Mercedes-Benz Consulting
Keynote: Drive the Change With GA4
Kathrin Geldmacher
Conversion Optimization Manager
Statista
Keynote: Panel Discussion: User Journey Optimization—A Theoretical Concept Failing Due to Internal Company Structures?
Kenan Atalay
Global Product Owner Web Analytics
PUMA
Keynote: How PUMA Established a Privacy-Centric Global Analytics Setup
Lisa Heinreichsberger
Data Analytics Specialist
Google Cloud Germany
Keynote: Building Data Solutions With the Google Cloud Data Analytics Platform
Brian Stark
Group Product Manager
Keynote: What's New and What's Next for Google Analytics
Markus Nutz
Data Engineering & Science Lead
METRO Markets
Keynote: From Data to Decisions—Tailoring B2B Marketing Strategies at METRO Markets
Matthew Brandt
Decision Engineer
Well Gesundheit AG
Keynote: Decision Science—Making Better Decisions With an Easy 5-Step Process
Maximilian Plötzeneder
Senior Digital Analytics Manager
Red Bull Media House
Keynote: Red Bull’s Solution to Anonymize User Data in Google Analytics
Michaël Hamelinck
Lead Web Analysis and Conversion Optimization
ANWB
Keynote: The Evolution of Experimentation @ANWB
Siobhan Solberg
Deliverer of Harsh Truths and Data Protection Advisor
Raze Consulting
Keynote: Panel Discussion: Why vs How—When Privacy Legislation Hits Reality
Sofia Staaf
Senior CRO & Personalization Consultant
Self-employed
Keynote: Key Components to Successfully Run a Scalable Experimentation Program
Sophia Strohmeier
Data Literacy Manager
mobile.de
Keynote: How Data Literacy Initiatives Can Drive Company Success
Ton Wesseling
Founder of Online Dialogue, Conversion Hotel, and The Experimentation Culture
Keynote: Maximize Your CRO ROI!
Vincent Crochet
Co-founder & Head of Engineering
Human37
Keynote: A Framework for Resolving User Identities in BigQuery Using DBT & GA4