Martijn Hosten
Manager Digital Analytics Belgium & Netherlands
TUI
I've studied business engineering with a focus on Data Science. I've worked as a Data Science consultant for a couple of years in various industries: Retail, Insurances & Banking, TelCo,... Now I'm working as a manager for Digital Analytics responsible for tagging, analytics implementations (UA360, GA4), Attribution modelling, data science modelling, marketing analytics, CRO, Google Cloud,...
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Keynote: Leverage a Custom Built Attribution Model Through Google Cloud Platform