Speakers 2024

Alberto Fuchslocher

Senior Conversion Rate Optimization Manager

Eventim

Annemarie Klaassen

Lead CRO

VodafoneZiggo

Beate Brockmeier

Head of Innovation & Growth

Comparis.ch AG

Cemre Şahin

Digital Data & Growth Marketing Manager

PepsiCo

Christian Carlsson

Global Head of Addressability Solutions

LiveRamp

David Vallejo

Analytics Engineer

Analytics Debugger

Dr. Tim Wiegels

Founder | CDO on Demand

Tim Wiegels Data Solutions

Eric Betz

Product Owner Data & Analytics

Mercedes-Benz

Fiete Mensing

Web Analyst

Thalia Bücher GmbH

Franziska Eickhoff

Chief of Data & Analytics Officer DACH (CDAO DACH)

L’Oréal

Giorgio Ebbeling

Head of Digital Marketing

METRO Markets

Giorgos Tagaris

Head of Performance & Growth Marketing, International Markets

IU Group

Juliana Jackson

Digital Marketing Leader, Product Expert, as well as Content Creator and Co-host

Standard Deviation Podcast

Julia F. Kost

Senior Consultant

Mercedes-Benz Consulting

Kathrin Geldmacher

Conversion Optimization Manager

Statista

Kenan Atalay

Global Product Owner Web Analytics

PUMA

Lisa Heinreichsberger

Data Analytics Specialist

Google Cloud Germany

Brian Stark

Group Product Manager

Google

Markus Nutz

Data Engineering & Science Lead

METRO Markets

Matthew Brandt

Decision Engineer

Well Gesundheit AG

Maximilian Plötzeneder

Senior Digital Analytics Manager

Red Bull Media House

Michaël Hamelinck

Lead Web Analysis and Conversion Optimization

ANWB

Siobhan Solberg

Deliverer of Harsh Truths and Data Protection Advisor

Raze Consulting

Sofia Staaf

Senior CRO & Personalization Consultant

Self-employed

Sophia Strohmeier

Data Literacy Manager

mobile.de

Ton Wesseling

Founder of Online Dialogue, Conversion Hotel, and The Experimentation Culture

Vincent Crochet

Co-founder & Head of Engineering

Human37

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Alberto Fuchslocher

Senior Conversion Rate Optimization Manager

Eventim

Alberto is an expert in conversion optimization with over a decade of experience. Since 2020, he has led the experimentation program at Eventim. Before that, he assisted various international companies in boosting their business, while working at trkkn. Known for his innovative strategies and data-driven approach, Alberto excels in driving online conversions and maximizing ROI.

Keynote: Panel Discussion: User Journey Optimization—A Theoretical Concept Failing Due to Internal Company Structures?

Annemarie Klaassen

Lead CRO

VodafoneZiggo

Annemarie is a Lead CRO with over 15 years of experience. Since 2019, she has been working at VodafoneZiggo, where she acts as an enabler to implement an experimentation culture (won the Experimentation Culture Award in 2020). She places significant emphasis on training CRO specialists, standardizing/automating the CRO process, and advocating the CRO way of working to other parts of the organization and the outside world.

Keynote: Treat Your CRO Program as a Product!

Beate Brockmeier

Head of Innovation & Growth

Comparis.ch AG

With a solid foundation in conversion management and experimentation, Bea has coached product teams to validate their hypotheses swiftly and securely. Presently, she spearheads business innovation initiatives. Don't miss the chance to gain insights from Bea's practical expertise in data-driven innovation at the Analytics Summit.

Keynote: Panel Discussion: User Journey Optimization—A Theoretical Concept Failing Due to Internal Company Structures?

Cemre Şahin

Digital Data & Growth Marketing Manager

PepsiCo

Data-oriented marketer, digitalizing organization’s marketing plans, building performance marketing capability from scratch for value and business results. 11+ years of experience & proven success across banking, airlines, and FMCG sectors. Been granted numerous local & global awards in the digital field. Mentor in Pepsico, Marmara University, and Hackquarters.

Keynote: Revolutionizing Data Centralization & Activation for PepsiCo With Google Cloud Platform (GCP)-hosted CDP

Christian Carlsson

Global Head of Addressability Solutions

LiveRamp

Christian Carlsson is the Head of Connectivity Solutions at LiveRamp, with over seven years of experience in the ad-tech industry. Christian has been driving innovation in how brands, platforms, and publishers connect their data while maintaining compliance with privacy regulations, helping to shape the landscape of privacy-first data strategies.

Keynote: Panel Discussion: Why vs How—When Privacy Legislation Hits Reality

David Vallejo

Analytics Engineer

Analytics Debugger

David is a skilled technical specialist in web and app analytics, with expertise in managing various tag management systems. He provides valuable insights and innovative solutions on various industry-standard platforms. His creative approach to complex analytics challenges is well recognized, and he has developed important debugging tools, such as the ‘Analytics Debugger’ extension and Analytics Debugger for Apps. As a thought leader, he shares his expertise through a blog and industry discussions, making him a sought-after professional in the field of technical web analytics.

Keynote: Cross-platform Tracking With Google Analytics 4 and Firebase

Dr. Tim Wiegels

Founder | CDO on Demand

Tim Wiegels Data Solutions

Tim is not just a data nerd with a PhD in Bioinformatics / Data Science, but also a Hamburger Goldkehlchen with too many tattoos. With over 15 years of experience in the tech world, Tim has been working as a freelancer since early 2023, focusing on business needs and real-world applications in startups and companies.

Keynote: Data-driven Is DEAD—Spark Life Into Data With Use Cases

Eric Betz

Product Owner Data & Analytics

Mercedes-Benz

Eric Betz is an experienced Product Owner specializing in Google Analytics 360 at Mercedes-Benz and was leading the migration to GA4 together with his team and strategic partners. He has a diverse background spanning from agency, consulting, and mid-sized business environments. With hands-on experience across various facets of digital marketing he brings a unique blend of technical expertise and strategic insights to the table.

Keynote: Drive the Change With GA4

Fiete Mensing

Web Analyst

Thalia Bücher GmbH

Fiete is a web analyst at Thalia Bücher GmbH, where he bridges the gap between the marketing and product teams and the developers. Since joining the company in June 2023, he has taken on the responsibility for web analysis and serves as the overall administrator for GA. He was instrumental in the migration to GA4, ensuring that not only tracking requirements are defined for developers, but also that the data collected is accurate and relevant. He plays a key role in creating actionable reports and insights within GA4.

Keynote: Seamless GA4 Tracking–Hardcoded Data Integration Without GTM or gtag.js

Franziska Eickhoff

Chief of Data & Analytics Officer DACH (CDAO DACH)

L’Oréal

With an impressive career spanning 12 years in the energy industry, including her previous role as Head of Data Analytics & Engineering at E.ON, Franziska brings a wealth of expertise in branding, digital marketing, sales management, digital transformation, and data engineering and analytics. Leading a team of 19 talented individuals, Franziska plays a pivotal role in shaping L'Oréal's data strategy and fostering a data-driven culture within L'Oréal DACH. The CDAO team acts as business partners for all divisions, leading technical innovation, and championing best practices to drive and scale data solutions while promoting a data culture at L'Oréal DACH.

Keynote: The Positive Effects of Consent Mode at L'Oréal

Giorgio Ebbeling

Head of Digital Marketing

METRO Markets

Giorgio Ebbeling is the Head of Digital Marketing at Metro Markets where he oversees CRM, Performance Marketing, Content and SEO. Over the last 10 years Giorgio has been working in several startups and scale ups where he developed a strong passion for bridging business strategy with marketing campaigns, tech and data.

Keynote: From Data to Decisions—Tailoring B2B Marketing Strategies at METRO Markets

Giorgos Tagaris

Head of Performance & Growth Marketing, International Markets

IU Group

Giorgos brings over ten years of digital marketing expertise, specializing in international growth. As Head of Performance & Growth Marketing at IU Group, he oversees a team driving expansion across 160+ countries. Passionate about using data for business impact, he's a strong advocate for experimentation. Previously, he managed performance marketing at Temenos and developed analytics frameworks for EU institutions. With a postgrad in marketing, Giorgos stays updated on data-driven marketing trends. Based in Hamburg, he enjoys slow running, music, and exploring obscure pop culture references while diligently improving his German skills.

Keynote: Panel Discussion: User Journey Optimization—A Theoretical Concept Failing Due to Internal Company Structures?

Juliana Jackson

Digital Marketing Leader, Product Expert, as well as Content Creator and Co-host

Standard Deviation Podcast

Juliana is rooted at the crossroads of data, experimentation, and collaborative product development. Spending more than a decade in digital marketing has sharpened her ability to turn data into strategies that drive product excellence and user centric innovation. She’s also a podcaster (co-hosts the Standard Deviation Podcast together with Simo Ahava), blogger and a Women Techmakers Ambassador.

Keynote: Using AI to Understand Customer Expectations and Satisfaction—Two Real Stories

Julia F. Kost

Senior Consultant

Mercedes-Benz Consulting

Julia F. Kost is a Senior Consultant at Mercedes-Benz Consulting, specializing in digital marketing, who was part of the migration team. As a seasoned professional with a background in journalism, she adds a unique perspective, combining the art of storytelling with the precision of strategic marketing. Beyond her corporate ventures, Julia is a passionate educator, dedicating her time as a published author and lecturer.

Keynote: Drive the Change With GA4

Kathrin Geldmacher

Conversion Optimization Manager

Statista

Kathrin is a digital marketing professional with over 10 years of experience. Currently a Conversion Optimization Manager at Statista, she specializes in A/B testing, Google Analytics, and marketing strategy. With a keen eye for identifying pain points along the customer journey, she drives digital transformation to enhance user experience and maximizes ROI through data-driven insights.

Keynote: Panel Discussion: User Journey Optimization—A Theoretical Concept Failing Due to Internal Company Structures?

Kenan Atalay

Global Product Owner Web Analytics

PUMA

Kenan Atalay offers over 15 years of experience in Digital and Data Analytics. At PUMA, he focuses on web analytics, enhancing digital engagement across global platforms. His prior roles at GroupM Turkey, Al Tayer, and Majid Al Futtaim involved improving digital analytics practices, contributing to scalable frameworks, insights and better decision-making for clients and brands. At Emirates, he refined product analytics, merging technical skills with business intelligence to support Dubai's premier corporation.

Keynote: How PUMA Established a Privacy-Centric Global Analytics Setup

Lisa Heinreichsberger

Data Analytics Specialist

Google Cloud Germany

Lisa has almost 10 years of experience in the Tech Industry working for 3 big players and now for Google Cloud. As a Data Analytics Specialist at Google she is driving data intensive projects such as Big Data or ML projects with various Retail Customers across Germany. As time goes by, experience grows and with that, Lisa wants to share some of her experience in this field with you!

Keynote: Building Data Solutions With the Google Cloud Data Analytics Platform

Brian Stark

Group Product Manager

Google

Brian is the Group Product Manager for Google Analytics who is responsible for the GA360 product. Brian's team also covers the APIs, Audiences and Smart Data, Measurement Protocol and Data Import. Brian has been working on the GA team since 2018, before that he worked on Google Cloud and at a few startups in the bay area. Brian lives in the San Francisco Bay Area with his wife and young daughter.

Keynote: What's New and What's Next for Google Analytics

Markus Nutz

Data Engineering & Science Lead

METRO Markets

Markus Nutz brings a decade of rich experience to his role as the Data Team Lead at METRO Markets, where he together with his team is creating useful data products and deriving actionable insights. His journey through the realms of retail and e-commerce has been fueled by an unbroken excitement for data in all its forms— big or small, logs or surveys, images or text.

Keynote: From Data to Decisions—Tailoring B2B Marketing Strategies at METRO Markets

Matthew Brandt

Decision Engineer

Well Gesundheit AG

With over a decade of experience, Matthew, aka the "Decision Engineer", excels in many aspects of the data analytics spectrum. He focuses on smart decision-making, outcome measurement, and operationalizing data with strong stakeholder management, and is also a prolific content creator.

Keynote: Decision Science—Making Better Decisions With an Easy 5-Step Process

Maximilian Plötzeneder

Senior Digital Analytics Manager

Red Bull Media House

Maximilian Plötzeneder is a professional with over a decade of experience in digital analytics, brand strategy as well as data privacy. As Senior Digital Analytics Manager at Red Bull Media House, he leads strategic initiatives to leverage data insights for optimizing digital platforms and content performance while maintaining a maximum level of privacy and security standards.

Keynote: Red Bull’s Solution to Anonymize User Data in Google Analytics

Michaël Hamelinck

Lead Web Analysis and Conversion Optimization

ANWB

Michaël’s career has always been driven by one question: “Where can I add the most value?” With over a decade of experience in analytics and optimization, he has a proven track record of making a real impact. Nine years ago, he started as one of just three web analysts at ANWB, where dashboards were created but rarely influenced decision-making. Recognizing this gap, Michaël shifted the focus to optimization, fostering a culture of experimentation. This transformation not only grew the team from 3 to 30 members but also made a significant impact across more than 20 business lines and scrum teams. His work helped professionalize the optimization process, leading to maturity and multiple industry nominations in CRO and experimentation.

Keynote: The Evolution of Experimentation @ANWB

Siobhan Solberg

Deliverer of Harsh Truths and Data Protection Advisor

Raze Consulting

Siobhan Solberg, deliverer of harsh truths and data protection advisor, is the founder of Raze Consulting and host of the Marketing Unf*cked podcast. She is a privacy-first strategist who helps technical start-ups and scale-ups transition from patchwork to proactive data protection and privacy, forging success from the ground up. When not advising, she educates marketing teams worldwide on how to make privacy work for them—not against them, empowering teams with the strategies they need to grow. With over a decade in marketing, Siobhan knows a thing or two about growth. She created the course on personalization for CXL and her recently released Privacy for Marketers course. She’s also known to rock a stage and has shared her knowledge at conferences such as Superweek, DDMA, and Measure Summit, delivering harsh truths with characteristic candor.

Keynote: Panel Discussion: Why vs How—When Privacy Legislation Hits Reality

Sofia Staaf

Senior CRO & Personalization Consultant

Self-employed

Sofia Staaf is a highly experienced problem-solver, with over 10 years within the field of CRO, Experimentation, and Personalization. She is an independent CRO & Personalization consultant, who has worked across a diverse range of industries, helping companies become data-driven decision-makers by implementing scalable experimentation programs. With a strong passion for understanding user behavior, Sofia leverages Data -> Insights -> Action to continually enhance user experiences and foster sustainable growth. Sofia is known for her desire to inspire others to bring more talented individuals into the world of experimentation.

Keynote: Key Components to Successfully Run a Scalable Experimentation Program

Sophia Strohmeier

Data Literacy Manager

mobile.de

Sophia has several years & depth of Data & Analytics experience. She has been part of various cross-functional teams at mobile.de such as Consumer Core, Advertising and the New Businesses. She took part in introducing Optimizely as a testing solution for mobile.de to enable continuous experimentation and already facilitated central Data Learning Programs in the past to foster data driven decision making. In her previous role she was leading the Analytics function for the mobile.de Leasing Alliance.

Keynote: How Data Literacy Initiatives Can Drive Company Success

Ton Wesseling

Founder of Online Dialogue, Conversion Hotel, and The Experimentation Culture

Ton helps organizations to become more successful by adopting a solid experimentation and validation approach. He’s worked in this industry for over 20 years and still loves it. Experimentation brings answers and joy; it's a key driver for growth. Ton has started agencies, websites, and tools in this field, written many articles, and created training courses and events. His main love never changed to something other than the optimization work itself, and he has now happily consulted over 50 organizations in 10 different countries. Eat, sleep, experiment, repeat.

Keynote: Maximize Your CRO ROI!

Vincent Crochet

Co-founder & Head of Engineering

Human37

Vincent is the head of engineering at Human37. Before founding the company in 2021 he worked as a data engineer at Fourcast (now DevoTeam) where he has been leading customer data projects. In particular he has been involved in the problem of identity resolution up to the point where he led the effort to productise it. Vincent enjoys walks in the woods with his beloved dog Alfred.

Keynote: A Framework for Resolving User Identities in BigQuery Using DBT & GA4