Seminar
Unravel GA4—Interface, Reports, and Modeling With Consent Mode
This seminar will offer a deep dive into the world of Google Analytics 4 and help both new and seasoned users unlock its power. With our hands-on training, we will explore the intricacies of GA4's data model, customize the revamped reporting interface to fit your business seamlessly, and learn how you can craft your own personalized reports. Our seminar will demystify Google Consent Mode and unravel the impact it can have on your reporting in a privacy-centric future.
What you will learn:
- Introduction to the new GA4 data model
- Navigate the interface and decode corresponding reports
- Dive into how Consent Mode works and what impact the implementation can have on performance reporting
Date: October 8, 2024
Time: 9:00 AM - 1:00 PM CEST
Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg
Speakers: Karolina Anders, Senior Consultant Digital Analytics, TRKKN / Sabi Kandiyoti, Consultant Digital Analytics, TRKKN
Level: Beginner-intermediate
Target Group: Analysts and marketeers working with Google Analytics 4
Pre-requisites: Basic knowledge of Google Analytics (Universal Analytics or GA4)
Language: English
Why Attend the Seminar
- Learn from our certified Google Marketing Platform & Google Cloud experts
- Get a deep dive into the hot topics around MarTech and discuss out-of-the-box approaches together with other attendees
- Benefit from an insightful session thanks to its small groups (max. 20 PAX)
- Meet the community over snacks & drinks
Your Seminar Benefits
349 €
(excl. VAT)
- Exclusive knowledge
- Hands-on & interactive sessions
- Catering incl.
- Beautiful location with a view of the harbour
- Certificate of attendance