Understand, Migrate and Work with the New Data Model of GA4

This seminar will help new and existing Google Analytics 4 users to get a better understanding of the new version of Google Analytics and how to work with it. The seminar will explain how the new data model of GA4 is structured, what are the main differences to Universal Analytics, and how to consider these changes in existing reporting infrastructures. There will be a detailed introduction in the reporting interface, as well as best practice approaches for the migration of Universal Analytics to GA4.

What you will learn:

  • Understand differences and deviations to Universal Analytics
  • Introduction to new GA4 data model
  • Overview and explanation of the user interface and corresponding reports
  • Migration strategies (Universal Analytics to GA4)

Date: April 18, 2023

Time: 9:00 AM - 1:00 PM CEST

Location: 19th floor, Atlantic-Haus, Hamburg

Speakers: Theresa Rieger, Consultant Digital Analytics, TRKKN / Karolina Anders, Senior Consultant Digital Analytics, TRKKN

Level: Beginner - intermediate

Target Group: Analysts and marketeers working with Google Analytics 4

Pre-requisites: Basic knowledge of Google Analytics (Universal Analytics or GA4)

Language: English

Why Attend the Seminar

  • Learn from our certified Google Marketing Platform & Google Cloud experts
  • Get a deep dive into the hot topics around MarTech and discuss out-of-the-box approaches together with other attendees
  • Benefit from an insightful session thanks to its small groups (max. 20 PAX)
  • Meet the community over snacks & drinks

Your Seminar Benefits

349 €

(excl. VAT)
  • Exclusive knowledge
  • Hands-on & interactive sessions
  • Catering incl.
  • Beautiful location with a view of the harbour
  • Certificate of attendance

Any Further Questions?

Let us know! We're happy to help