Seminar

This seminar combines the power of advanced bidding solutions with first-party data while seamlessly integrating Google Analytics 4 (GA4) and Google Marketing Platform (GMP). Discover how to harness your data to drive more effective ad campaigns, optimize bidding strategies, and create a holistic view of your marketing performance. Learn from experts on how to bridge analytics and advertising, unlocking new synergies that elevate your marketing impact.

What you will learn:

• Actionable Insights on First-Party Data: Understand how to collect, manage, and activate first-party data in compliance with privacy regulations
• Advanced Bidding Techniques: Learn cutting-edge approaches to bid optimization using the latest tools and technologies
• GA4 & GMP Integration: Discover how to leverage the synergy between GA4 and GMP for a more connected and data-driven marketing strategy
• Hands-On Guidance: Get practical tips and hands-on guidance to apply these strategies to your own campaigns immediately

Date: October 8, 2024

Time: 9:00 AM - 1:00 PM CEST

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers: Jennifer Gaourie, Head of Tech & Data Strategy, TRKKN Netherlands / Balazs Gyongyosi, Team Lead Digital Analytics, TRKKN / Lee Evans, Senior AdTech Consultant, TRKKN

Level: Beginner-intermediate

Target Group: Users of DV360 and SA360, Analytics users interested in the connection to the AdTech tools

Pre-requisites: Basic understanding of DV360 and SA360 Bid Strategies and Targeting

Language: English