How to Activate GA4 Signals Using Google's AdTech Tools

Get a better understanding of how the connection between AdTech tools in the Google Marketing Platform and Google Analytics 4 works and how to use GA4 data for media activation (targeting, conversion measurement, reporting and attribution).

What you will learn:

  • Getting a deeper understanding of the account linking benefits and process
  • Exploring on how data flow between your accounts
  • Expanding your knowledge & skills in GA4 data activation for audience creation, optimisation and campaign measurement
  • Campaign reporting in GA4

Date: April 18, 2023

Time: 2:00 PM - 6:00 PM CEST

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers: Melanie Meier, Senior Consultant Marketing Technology & Tech Lead Display, TRKKN / Maria Ortega, AdTech Consultant, TRKKN

Level: Beginner to Intermediate

Target Group: Attendees that are looking to make the best out of their Google Marketing AdTech stack in combination with GA4: interest & experience with the GMP AdTech tools, campaign activation, reporting and attribution

Pre-requisites: SA360 expert in audience & GA4 expert in audience

Language: English

Why Attend the Seminar

  • Learn from our certified Google Marketing Platform & Google Cloud experts
  • Get a deep dive into the hot topics around MarTech and discuss out-of-the-box approaches together with other attendees
  • Benefit from an insightful session thanks to its small groups (max. 20 PAX)
  • Meet the community over snacks & drinks

Your Seminar Benefits

349 €

(excl. VAT)
  • Exclusive knowledge
  • Hands-on & interactive sessions
  • Catering incl.
  • Beautiful location with a view of the harbour
  • Certificate of attendance

Any Further Questions?

Let us know! We're happy to help