Seminar
How to Activate GA4 Signals Using Google's AdTech Tools
Get a better understanding of how the connection between AdTech tools in the Google Marketing Platform and Google Analytics 4 works and how to use GA4 data for media activation (targeting, conversion measurement, reporting and attribution).
What you will learn:
- Getting a deeper understanding of the account linking benefits and process
- Exploring on how data flow between your accounts
- Expanding your knowledge & skills in GA4 data activation for audience creation, optimisation and campaign measurement
- Campaign reporting in GA4
Date: April 18, 2023
Time: 2:00 PM - 6:00 PM CEST
Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg
Speakers: Melanie Meier, Senior Consultant Marketing Technology & Tech Lead Display, TRKKN / Maria Ortega, AdTech Consultant, TRKKN
Level: Beginner to Intermediate
Target Group: Attendees that are looking to make the best out of their Google Marketing AdTech stack in combination with GA4: interest & experience with the GMP AdTech tools, campaign activation, reporting and attribution
Pre-requisites: SA360 expert in audience & GA4 expert in audience
Language: English
Why Attend the Seminar
- Learn from our certified Google Marketing Platform & Google Cloud experts
- Get a deep dive into the hot topics around MarTech and discuss out-of-the-box approaches together with other attendees
- Benefit from an insightful session thanks to its small groups (max. 20 PAX)
- Meet the community over snacks & drinks
Your Seminar Benefits
349 €
(excl. VAT)
- Exclusive knowledge
- Hands-on & interactive sessions
- Catering incl.
- Beautiful location with a view of the harbour
- Certificate of attendance