Seminar

In this seminar, we will dive deep into the cutting-edge intersection of Generative AI, Creative Excellence and the question how this can be used best to deliver a top class Customer Experience. You will discover how VEO and Nanobanana are transforming asset production by allowing for the rapid, prompt-based generation of high-quality videos and images. We will explore the technical capabilities of ViGenAir for recrafting and A/B testing video formats at scale using Google Gemini. Based on this, we will sharpen your view on seamlessly bridging Google Campaigns with a personalized Digital User Journey and how to always keep an eye on what fits best for your users.

Furthermore, you’ll learn how to safeguard your brand and maximize performance using the ABCDs Detector, an AI-powered tool that audits creatives against YouTube’s Attention, Branding, Connection, and Direction framework.

What You'll Learn:

• Understand the core capabilities of VEO and Nanobanana for automated video and image generation within the Google Ads ecosystem
• Master ViGenAir to dynamically recraft, translate, and A/B test video ad formats to find winning variations faster
• Learn how to proactively audit and optimize YouTube creatives using the ABCDs Detector to ensure alignment with attention-driving metrics
• Keep a focus on connecting your Google Campaigns with other touchpoints in the Digital User Journey
• Explore hands-on approaches to creating high-converting landing page experiences

Date: November 4, 2026

Time: 2:00 PM - 6:00 PM CET

Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg

Speakers: Max Trifonovs, Cloud Consultant, TRKKN / Eduard Berg, Consultant Conversion Optimization, TRKKN

Level: Intermediate

Target Group: Creative Strategists, Performance Marketers, YouTube Specialists, and AdTech Leads

Pre-requisites: Basic familiarity with Google Ads

Language: English