Seminar
A First Step to Activate Your GA Raw Data in BigQuery
Have you always wanted to learn how to write SQL in BigQuery and work with GA4 raw data? Then this course is the perfect match for you. You will get an introduction to the BigQuery interface as well as SQL Coding and working with GA4 raw data. Every theoretical part will be accompanied by hands-on exercises for you to practice your SQL coding skills.
What you will learn:
- Familiarizing yourself with the BigQuery interface
- Inspecting data available in BigQuery
- Writing basic SQL Code yourself
- Understanding the GA4 data model
- Querying GA4 raw data to derive insights
Date: October 8, 2024
Time: 2:00 PM - 6:00 PM CEST
Location: 19th floor, Atlantic-Haus, Zirkusweg 1, 20359 Hamburg
Speakers: Michaela Frischmann, Senior BI Analyst, TRKKN / Benedikt Halser, BI Analyst, TRKKN
Level: Beginner-intermediate
Target Group: Marketing Managers, Data Scientists,BI/ Data Analysts [people working with data who want to go beyond ready-made dashboards and answer individual questions using any kind of data (including GA)]
Pre-requisites: Nothing (understanding GA data models might be helpful later in the course)
Language: English
Why Attend the Seminar
- Learn from our certified Google Marketing Platform & Google Cloud experts
- Get a deep dive into the hot topics around MarTech and discuss out-of-the-box approaches together with other attendees
- Benefit from an insightful session thanks to its small groups (max. 20 PAX)
- Meet the community over snacks & drinks
Your Seminar Benefits
349 €
(excl. VAT)
- Exclusive knowledge
- Hands-on & interactive sessions
- Catering incl.
- Beautiful location with a view of the harbour
- Certificate of attendance